Senior Product Marketing Manager

Role Overview:
We are seeking an experienced Senior Product Marketing Manager to join Modern Health's marketing team. This individual will be instrumental in translating our clinical differentiation and platform capabilities into compelling narratives for enterprise buyers — helping HR and benefits leaders understand why Modern Health is the partner of choice for workforce mental health.

You will play a pivotal role in driving go-to-market success by developing deep fluency in our buying committees, sharpening our competitive positioning, and ensuring every customer-facing message reflects both the business case and the human value of what we offer.

Key Responsibilities:

Market & Buying Committee Intelligence

• Develop deep expertise in Modern Health's buying committee dynamics — including CFO, CHRO, Benefits Operator, Risk/Compliance, and Procurement — mapping each stakeholder's unique priorities, objections, and success metrics.
• Conduct ongoing market research to track competitive positioning, industry trends, and shifts in employer mental health investment priorities.
• Build and maintain buyer personas and customer journey maps across B2B and B2B2C channels that reflect real purchase behaviors, not just job titles.

Product Positioning & Messaging

• Develop and articulate clear, differentiated product positioning and messaging tailored to distinct stakeholder audiences, including HR leadership, benefits teams, and executive buyers.
• Collaborate with product management to ensure tight alignment between platform capabilities and market narratives — translating features into business and clinical outcomes.
• Own and evolve Modern Health's core messaging framework, ensuring consistency across all channels while enabling flexibility for segment-specific conversations.

Go-to-Market Strategy

• Design and execute go-to-market plans for new product launches, feature enhancements, and repositioning initiatives — with clear milestones, cross-functional owners, and defined success criteria.
• Define KPIs for product marketing initiatives and create regular reporting cadences that connect marketing performance to pipeline and revenue impact.
• Partner with Product to build launch readiness frameworks that scale across multiple simultaneous initiatives.

Sales Enablement & Competitive Intelligence

• Partner with Sales to develop high-impact tools including pitch decks, competitive battlecards, RFP response frameworks, one-pagers, and case studies.
• Lead competitive intelligence efforts — tracking competitor movements, synthesizing insights, and arming Sales with the positioning language to win in head-to-head evaluations.
• Develop and deliver training to help sales teams confidently navigate complex B2B2C buying dynamics and multi-stakeholder deal cycles.

Cross-Functional Collaboration

• Work closely with Product, Sales, Client Success, and Clinical teams to ensure marketing strategies reflect the full arc of the customer experience.
• Act as the voice of the customer in internal discussions — bringing market intelligence and client feedback to inform product roadmap and positioning decisions.

Pipeline & Revenue Influence

• Partner with Demand Generation to design integrated campaigns that move both employer buyers and their employees to action.
• Support client retention and expansion by partnering with Client Success on renewal messaging, upsell narratives, and outcomes storytelling.
• Monitor market feedback and satisfaction data to continuously refine messaging and ensure Modern Health's positioning remains differentiated.

What Success Looks Like at 6 Months

• You've built a clear, well-researched view of Modern Health's competitive landscape and have updated our battlecards and core messaging framework accordingly.
• Sales has a refreshed, cohesive set of enablement materials and reports higher confidence in positioning Modern Health against top competitors.
• At least one major product launch or repositioning initiative has been brought to market with a structured GTM plan and measurable early results.
• You've established yourself as the internal expert on our buyer archetypes, and your insights are actively influencing roadmap and campaign decisions.
• Cross-functional partners across Product, Sales, and Client Success see you as a trusted strategic collaborator — not just an execution resource.

Qualifications:

• Minimum of 5 years of product marketing experience required, with meaningful focus on B2B and B2B2C models in healthcare, health tech, or employee benefits.
• Must have 3+ years of healthcare industry experience.
• Demonstrated experience marketing to HR, benefits, or People leadership audiences — understanding their decision-making context, budget cycles, and internal political dynamics.
• Familiarity with the mental health benefits, EAP, or broader workforce wellbeing landscape strongly preferred.
• Proven track record in market research, competitive positioning, and go-to-market strategy execution — ideally across multiple simultaneous product lines.
• Experience supporting complex enterprise sales cycles, including RFP processes, buying committee navigation, and multi-stakeholder deal strategy

Skills & Competencies

• Exceptional written and verbal communication skills — able to write for a CFO, speak to a CHRO, and coach a sales rep, all with equal credibility.
• Strong cross-functional leadership skills with a demonstrated ability to influence without authority across Product, Sales, and Executive stakeholders.
• Data-driven orientation with the ability to define, measure, and report on marketing's contribution to pipeline and revenue outcomes.
• Familiarity with product management processes and agile methodologies; comfortable working in fast-paced, iterative environments.
• Ideal candidates will have achieved Product Marketing Certification.

Education

• Bachelor's degree required in Marketing, Business, Healthcare Administration, Public Health, Communications, or a related field.
• MBA or Master's degree in a relevant discipline strongly preferred — particularly for candidates whose undergraduate background is outside business or healthcare.
• Coursework or certification in product marketing.
• Equivalent experience in lieu of advanced degree will be considered for candidates with exceptional applied expertise in healthcare marketing.

Benefits

Fundamentals:

• Medical / Dental / Vision / Disability / Life Insurance 
• High Deductible Health Plan with Health Savings Account (HSA) option
• Flexible Spending Account (FSA)
• Access to coaches and therapists through Modern Health's platform
• Generous Time Off 
• Company-wide Collective Pause Days 

Family Support:

• Parental Leave Policy 
• Family Forming Benefit through Carrot
• Family Assistance Benefit through UrbanSitter

Professional Development:

• Professional Development Stipend

Financial Wellness:

• 401k
• Financial Planning Benefit through Origin

But wait there’s more…! 

• Annual Wellness Stipend to use on items that promote your overall well being 
• New Hire Stipend to help cover work-from-home setup costs
• ModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and more
• Monthly Cell Phone Reimbursement