Global Market Development Director- CRDN
at Medtronic
Location
Plymouth, Minnesota, United States of America
Compensation
$194k–$290k USD
Type
full time
Posted
3 days ago
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Job description
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the Life
The Global Market Development Director for the Coronary and Renal Denervation (CRDN) Operating Unit reports directly to the Sr. Director, Global Marketing of the Renal Denervation (RDN) business.Medtronic’s CRDN business is at a pivotal moment, blending the established Coronary market segment with the groundbreaking Renal Denervation (RDN) Symplicity blood pressure procedure and the transformative potential of digital, data-driven technologies in the cath lab. This unique combination, united by shared customers (interventional cardiologists), cath labs, and overlapping patient populations—creates a dynamic and synergistic opportunity for growth.
The Global Market Development Director for the Coronary and Renal Denervation (CRDN) Operating Unit reports directly to the Sr. Director, Global Marketing of the Renal Denervation (RDN) business.
Medtronic’s CRDN business is at a pivotal moment, blending the established Coronary market segment with the groundbreaking Renal Denervation (RDN) Symplicity blood pressure procedure and the transformative potential of digital, data-driven technologies in the cath lab. This unique combination, united by shared customers (interventional cardiologists), cath labs, and overlapping patient populations—creates a dynamic and synergistic opportunity for growth.
We are seeking a Global Market Development Director to lead the RDN Global Market Development. This team is comprised of physician and patient market development teams, and partners with our global commercial organization on go- to- market activities. This is an extraordinary opportunity to lead a novel and rapidly growing team tasked with transforming HTN care globally.
As the global leader in the RDN field, Medtronic is poised to create a multi-billion-dollar market globally within the next five years. The innovative Symplicity blood pressure procedure helps patients lower blood pressure by targeting specific nerves near the kidneys that can become overactive and cause hypertension. With high blood pressure affecting one-third to one-half of adults worldwide, this therapy addresses a critical global health challenge.
Join the RDN launch team for a once-in-a-career opportunity to bring a transformative therapy to patients across the globe. We are looking for leaders who are visionary, bold, and inclusive thinkers who can create new ideas, inspire action, and deliver impactful solutions for our patients, business partners, and customers.
A DAY IN THE LIFE:
The Market Development Director is responsible for leading a high-performing team to develop and execute strategies that drive therapy awareness and adoption globally. This role emphasizes cross-functional leadership, stakeholder collaboration, and strategic execution, working with colleagues across marketing, product management, physician education and market development activities.
Key responsibilities include:
Strategic Leadership:
Define and prioritize global market development strategies to address key barriers and expand therapy adoption, with focus on the US market.
Identify unmet customer needs, new business opportunities, and lead the vision to bring products from concept to market.
Excellent ability to simplify complex objectives, prioritize critical initiatives, and align cross-functional team.
Multi-channel Marketing Strategy and Execution:
Team develops and executes multi-channel marketing strategy, collaborating with Integrated and Digital Marketing, Corporate Marketing, Clinical Marketing and Downstream Marketing to drive engagement, education, and conversion among referral physicians and patient populations.
Collaborate with executive leadership, commercial teams, and clinical stakeholders to ensure digital initiatives support referral growth, patient acquisition, and brand awareness.
Oversee content strategy and development, ensuring messaging is compliant, compelling, and tailored to the informational needs of physicians and patients at various stages of the journey.
Oversee management of digital agency and vendor partnerships, ensuring strategic alignment, operational excellence, and ROI across all digital investments.
Monitor industry trends, regulatory changes, and emerging technologies to continuously evolve digital marketing capabilities and maintain a competitive edge.
Stakeholder Engagement:
Prioritize and engage with key audiences (e.g., General Cardiologists, Primary Care, Nephrology, Hospital Administration) to align execution plans with stakeholder needs.
Build partnerships with key opinion leaders (KOLs) to drive awareness and credibility.
Drive peer-to-peer physician education by identifying and engaging key opinion leaders (KOLs), facilitating expert-led training sessions, and enabling clinical knowledge transfer to support product adoption and procedural excellence.
Physician Marketing:
Prioritize and engage with key audiences (e.g., General Cardiologists, Primary Care, Nephrology, Hospital Administration) to align execution plans with stakeholder needs.
Build partnerships with key opinion leaders (KOLs) to drive awareness and credibility.
Drive peer-to-peer physician education by identifying and engaging key opinion leaders (KOLs), facilitating expert-led training sessions, and enabling clinical knowledge transfer to support product adoption and procedural excellence
Patient Outreach and Marketing:
Healthcare Consumer Trend Analysis: Monitor and analyze evolving patient behaviors, preferences, and healthcare consumption patterns to anticipate market shifts and adapt marketing strategies
Patient Journey Strategy Focus: ongoing comprehensive patient journey mapping initiatives to identify touchpoints, barriers, and opportunities for engagement across the entire care continuum from awareness to treatment outcomes. Optimize patient experience, including support services and care coordination programs.
Cross-Channel Patient Engagement: team orchestrates omnichannel patient marketing approaches that seamlessly integrate digital channels, social media, educational content, and community outreach programs for maximum reach and engagement. Oversee development of compelling, compliant patient-focused content across multiple channels, ensuring messaging resonates with diverse patient populations and cultural contexts
Patient Education Platform Development: team creates and oversees comprehensive patient education resources, including digital tools, mobile applications, and educational materials that empower informed treatment decisions
Patient Data Analytics Leadership: leverage patient insights, behavioral data, and market research to inform marketing strategies and measure campaign effectiveness across global markets. Team implements systems to track and analyze patient satisfaction, treatment adherence, and health outcomes to demonstrate marketing program effectiveness and ROI
Patient Access & Advocacy Leadership: develop and manage strategic partnerships with patient advocacy organizations collaborating with Society outreach team, supporting groups, and patient foundations to amplify brand awareness and drive treatment adoption. Establish and nurture online and offline patient communities that foster peer support, treatment adherence, and brand loyalty through shared experiences and education. Collaborate with HEPR to understand patient-friendly approach to insurance navigation support, and healthcare provider partnership development.
Collaboration and Alignment:
Liaise across global and regional teams (e.g., marketing, sales, clinical, reimbursement, field market development) to ensure alignment, resource maximization, and accelerated execution.
Partner closely with field-based market development leaders to optimize tools and strategies.
Team Leadership:
Foster a culture of excellence by recruiting, coaching, and developing top talent, creating a team that is a destination for high performers.
Must Have:
Bachelor's Degree
15+ years of experience in market development and/or marketing or program development work (10+ years of managerial experience) or advanced degree with a minimum of 13 years relevant experience, minimum 10 years of managerial experience)
Experience in the pharma &/or medical device industry
Ability to travel up to 35% of the time
Nice to Have:
MBA or Master's in Business, Hospital Administration, Nursing, or Life Science
Healthcare marketing or consultative selling experience in medical devices, pharmaceuticals highly desired
Experience in developing a new market, i.e. implementation of key tactics, execution and performance tracking
Experience leading a high performing team
For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
U.S. Work Authorization & Sponsorship
At Medtronic, we are committed to fostering an environment where employees can thrive and make a meaningful impact. In alignment with our enterprise-wide workforce planning approach, U.S. work authorization sponsorship (H-1B, TN, J, etc.) is offered exclusively for Principal-level roles and above, where specialized expertise aligns with long-term business needs. Roles below the Principal level require candidates to possess unrestricted U.S. work authorization at the time of hire and for the duration of employment.
Join us in our mission to alleviate pain, restore health, and extend life—where your unique background and perspective are valued.
Benefits & Compensation
Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).This position is eligible for an annual long-term incentive plan.The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).
The following benefits and additional compensation are available to those regular employees who work 20+ hours per week: Health, Dental and vision insurance, Health Savings Account, Healthcare Flexible Spending Account, Life insurance, Long-term disability leave, Dependent daycare spending account, Tuition assistance/reimbursement, and Simple Steps (global well-being program).
The following benefits and additional compensation are available to all regular employees: Incentive plans, 401(k) plan plus employer contribution and match, Short-term disability, Paid time off, Paid holidays, Employee Stock Purchase Plan, Employee Assistance Program, Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).
Regular employees are those who are not temporary, such as interns. Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.
Further details are available at the link below:
Medtronic benefits and compensation plans
About Medtronic
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 95,000+ passionate people.
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.
Learn more about our business, mission, and our commitment to diversity here.
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
If you are applying to perform work for Medtronic, Inc. (“Medtronic”) in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County, you can find here a list of all material job duties of the specific job position which Medtronic reasonably believes that criminal history may have a direct, adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. Medtronic will consider for employment qualified job applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.