Senior Analytical Lead, Apps Vertical, Incrementality

Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals. Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

The US base salary range for this full-time position is $124,000-$180,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Serve as the team's subject matter expert on incrementality, providing guidance and technical solutions to address our experimentation questions.
• Define the vertical’s experimentation philosophy by establishing best practices and narratives that guide our collective approach to measurement.
• Collaborate with sales teams to drive business growth and manage projects with technical depth.
• Develop and manage modeling for vertical client projects, apply/customize tools (e.g., dashboards) and frameworks to identify opportunities, and develop solutions to optimize client/partner business and the use of Google products.
• Act as a bridge between our customers and our Measurement product teams.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
  

Preferred qualifications:

• Experience with data analytics, return on investment/financial modeling, or statistical analysis.
• Experience with marketing measurement and attribution techniques (e.g., offline measurement, MMM, MTA, attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc.).
• Experience managing customer success through experimentation.
• Experience in a client-facing role, with the ability to navigate customer organizations and influence across levels from day-to-day to C-suite.
• Excellent written and verbal communication skills with comfort distilling data analysis and insights into digestible narratives, creating urgency for decision makers to take action.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Francisco, CA, USA; New York, NY, USA.

Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.