In this position, you'll work at the intersection of sales, marketing, and customer and partner engagement, contributing to
pipeline generation across multiple sales segments. You'll collaborate with Marketing, Specialty Sales and Services, Business Development,
AWS Partners, and
AWS Sales Leadership to execute and refine customer engagement strategies. This role has a heavy focus on the integration points with
AWS Marketing and manages lead flow quality and expectations into the Customer Acquisition organization.
Key job responsibilities
Marketing Integration Lead: Key Responsibilities (L6)
**1.
Cross-Functional Marketing Partnership & Advocacy**
Serve as the primary liaison between Customer Acquisition and
AWS Marketing, building deep, trusted relationships with functional leads across Demand Generation, Field Marketing, Digital Marketing, Partner Marketing, and Events. Represent CA interests in joint planning forums, advocating for stronger SLAs around lead quantity, quality, and delivery timelines — and holding marketing counterparts accountable to commitments that directly impact
pipeline outcomes.
**2. Marketing
SME & Strategic Advisor within Customer Acquisition**
Function as the resident marketing expert and
SME within the Customer Acquisition organization, translating marketing strategies, programs, and campaign mechanics into actionable guidance for CA leadership and frontline teams. Proactively identify gaps or misalignment between marketing investments and CA
pipeline needs, and drive data-backed recommendations to optimize lead flow, conversion rates, and marketing-sourced
pipeline contribution.
**3. SLA Governance & Performance Management**
Own the definition, measurement, and enforcement of
cross-functional SLAs between Customer Acquisition and Marketing stakeholders — including lead volume targets, lead quality standards (MQL/SQL criteria), response time commitments, and feedback loops. Establish regular operating cadences (WBRs/MBRs) to review performance against SLAs, surface risks early, and drive corrective action with urgency.
**4. General Campaign Team Responsibilities**
- Lead customer-facing sales engagement at live and virtual events, or via direct campaign execution, including running prospecting calls,
discovery meetings, or supporting CARs and partners to progress opportunities
- Forecast, track, and report campaign effectiveness metrics and overall ROI to internal stakeholders; continually monitor, analyze, and tune campaigns to maximize conversion,
pipeline, and revenue generation
- Advise and spearhead technology and tool adoption plans in support of
pipeline and revenue generation
- Drive timely decisions, clear blockers, and escalate issues appropriately; proactively identify risks and propose solutions
About the team
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why
AWSAmazon Web Services (
AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at
AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
- 5+ years of program or project management experience
- Experience using data and metrics to determine and drive improvements
- Experience owning program strategy, end to end delivery, and communicating results to senior leadership
- 2+ years of driving process improvements experience
- Master's degree, or MBA in management, business administration, economics, engineering, marketing
- Knowledge of Excel at an intermediate level (e.g., pivot tables & charts, multiple criteria lookups, nested logical/IF formulas, data cleansing, array formulas, etc.)
- Knowledge of general AI tools
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, TX, Austin - 115,600.00 - 160,000.00
USD annually
USA, VA, Arlington - 115,600.00 - 160,000.00
USD annually
USA, WA, Seattle - 115,600.00 - 160,000.00
USD annually