VP, Product Threads

With more than 400M MAU, Threads has become a key part of Meta’s family of social apps. We're on track to become the world's leading public discussion app — the place for the world's best ideas and the people who share them. But we're not stopping there. We have a bold vision for the future, and we're expanding our team to make it happen.

Responsibilities

• Identify and shape transformative, long-term opportunities for Threads, setting vision and strategy that influences Meta's broader direction.
• Build consensus across organizations and senior leadership, bringing clarity to ambiguous opportunities; execute with minimal oversight and set new standards.
• Critically evaluate when AI is (and isn't) the optimal solution for Threads; champion AI-native strategies including comprehensive evals and data strategies.
• Advise and mentor leaders through ideation, development, and launch of innovative Threads experiences alongside world-class engineers and designers.
• Attract, build, and develop a talented, diverse team of product managers and leaders with emphasis on AI-native capabilities.
• Reimagine workflows using AI tools to transform team velocity at scale; foster a culture of rapid experimentation and learning.
• Scale AI best practices, responsible AI use, and reusable workflows across Threads teams so organizational capability compounds over time.
• Orchestrate complex execution across multiple teams, combining AI automation with strategic human oversight.
• Set expectations for PM technical capability, including fluency with AI-enabled tools to build products.
• Integrate usability studies, research, and market analysis into product requirements; ensure teams understand system/architecture trade-offs impacting UX and business outcomes.
• Communicate complex technical concepts at the right altitude for executive, engineering, and cross-functional audiences.
• Define success metrics and establish evals as a first-class practice for AI-powered Threads experiences; drive decisions through user insights, quantitative analysis, and AI-accelerated experimentation.
• Understand Threads' strategic and competitive position and deliver industry-leading products.

Minimum Qualifications

• 15+ years leading and growing high-performing product management teams
• 10+ years managing complex, global-scale projects
• VP or C-level experience in a multi-function product organization operating at scale
• Track record running executive-level reviews and shaping business model evolution
• Proven ability to drive strategic projects to completion with minimal guidance
• Strong data fluency and experience scaling organizations