Commercial Initiatives, Apple Music

The Commercial team is involved in both the day-to-day running and long-term planning of Apple Music. The team provides strategic and operational support to the global Apple Music leadership team, leading fiscal planning across revenue, COGS, and operating costs.

Partner with Apple Retail and Worldwide Sales teams to develop and deliver commercial initiatives for Apple Music across key distribution channels
Identify priority distribution channels and growth opportunities to drive Apple Music subscriber and revenue impact, aligned with broader Apple business priorities.
Define channel-specific commercial constructs, including offers, incentives, and packaging to drive subscriber acquisition, activation, and retention.
Shape go-to-market strategies and tailor approaches across markets based on local market dynamics.
Develop and evaluate business cases for initiatives, including opportunity sizing and prioritization, and translate them into a structured roadmap of commercial initiatives.
Develop clear, compelling executive narratives and supporting materials, and drive cross-functional alignment and decision-making across multiple stakeholders

8–10 years of experience in strategy, commercial, business planning, or related functions.
Proven success leading initiatives from insight through execution across multiple stakeholders and functions.
Strong analytical skills with experience building business cases, including opportunity sizing and prioritization
Excellent written and verbal communication skills, with the ability to translate analysis into clear, structured narratives for senior audiences
Skilled at managing and influencing senior stakeholders, and driving cross-functional alignment and decision-making.
Bachelor’s degree in Business, Economics, Finance, or a related field.

Experience in subscription-based or recurring revenue businesses, particularly in consumer digital services or media.
Strong understanding of retail and sales organizations, including their priorities and decision-making processes.
MBA or equivalent advanced degree preferred.

The people here at Apple don’t just create products — they create the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple and help us leave the world better than we found it.

iTunes revolutionised the way that we consume music and entertainment; now, with Apple Music, our customers have instant access to more than 100 million songs, as well as personalised recommendations, inspiring playlists, direct artist access and Apple Music Radio. Truly all the music you love, all in one place.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $173,500 and $260,800, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

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Apple accepts applications to this posting on an ongoing basis.