Do you want to lead a once-in-a-generation transformation, and make ads CX exciting and impactful? At Amazon Ads, we are looking for a strong technical product leader to reinvent ad creatives, as GenAI drastically lowers the barriers to producing quality creative assets. More and more, the smaller advertisers will easily develop lifestyle images and videos to tell their story. The larger advertisers will have a wealth of creative assets that they can customize and assemble to best fit their campaign tactics. In this new world of creative abundance, Amazon has a unique opportunity to lead the ad industry with advanced creative solutions that help advertisers meet their full funnel objectives, with personalized creatives that adapt to where customers are on their journey, from awareness to consideration to purchase.
We are seeking a Principal PM-T, Ad Creatives to lead
product strategy, development, and execution for advertiser creative setup. In this role, you will own a strategic charter for the future of creative formats that leverages AI and dynamic creative optimization, while supporting automation. You will partner with
cross-functional teams—including engineering, design, science, analytics, sales, and marketing—to develop innovative creative products that empower advertisers and enhance consumer engagement.
Key job responsibilities
* Define and execute product vision and strategy for your ad creatives charter, balancing advertiser needs, customer experience, and business impact.
* Lead the end-to-end
product lifecycle, from ideation and
roadmap development to
launch, optimization, and scaling.
* Drive innovation in AI-powered creative solutions, automation tools, and ad formats.
* Collaborate closely with engineering and design teams to develop intuitive, scalable, and high-performing ad creative products.
* Partner with science teams to develop new AI-driven capabilities that optimize the creative experience.
* Work with analytics teams to ensure creative effectiveness is measured and continuously optimized.
* Partner with sales and marketing, and
account management teams to educate and enable advertisers on creative best practices and solutions.
* Stay ahead of industry trends, competitor offerings, and emerging technologies in digital advertising, creative automation, and ad formats.
About the team
Why Join Us?
* Be at the forefront of ad creative innovation and shape the future of digital advertising.
* Work with a world-class team of product leaders, engineers, designers and scientists.
* Opportunity to influence billions of ad impressions and create meaningful advertiser and consumer impact.
- Bachelor's degree
- 8+ years of technical product or program management experience
- 2+ years of end to end product delivery experience
- Experience owning/driving
roadmap strategy and definition
- Experience with feature delivery and tradeoffs of a product
- Experience leading engineering discussions around technology decisions and strategy related to a product
- Experience working directly with Engineers on product enhancements
- Experience in project management methodologies, business analysis, or process improvement
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Santa Monica - 179,900.00 - 243,400.00
USD annually
USA, NY, New York - 197,900.00 - 267,800.00
USD annually
USA, WA, SEATTLE - 179,900.00 - 243,400.00
USD annually