Senior Product Manager, Ads

About Us

Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.

We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and X,  and discover the projects we’re solving on our Blog. Be sure to explore our Interviewing Guide to learn how to ace our interview process.

About the Role

The Twitch Ad Products team's goal is to help streamers earn money by connecting them with brands they authentically endorse and offering the best ad experiences for their communities. We are looking for a product leader who has experience leading product initiatives from concept to successful launch. The ideal candidate is a strong communicator with high levels of customer obsession, strong technical judgment, demonstrated ability to build scalable processes and products, and is an independent operator, experienced working across teams to deliver on behalf of customers.

As a Sr. Product Manager on the Ad Products team, you’ll have an end-to-end ownership of the product(s), design, and technology required to ensure our end customers have a relevant and compliant Twitch advertising experience, reporting to the Director of Ad Products.

You can work from Twitch’s headquarters in San Francisco, CA; or from one of our hub locations in Seattle, WA; Irvine, CA; or New York City, NY - with West Coast (PST) working hours.

You Will:

• Lead the development and execution of a bold customer-focused product strategy and vision for ad targeting, personalization, and measurement; ensuring compliance with privacy and accessibility regulations.
• Collaborate closely with cross-functional teams, including engineering, science, policy, operations, and business stakeholders, to define and execute a product roadmap.
• Work back from our customers by learning from their feedback, behavioral measurements, and other data sources to identify pain points and ensure we are building the right features over time.
• Monitor key performance indicators (KPIs) and analyze metrics to measure the impact of addressable inventory, identify areas for improvement, and drive optimization.
• Experience contributing to engineering discussions around technology decisions and strategy related to a product
• Collaborate with other teams at Twitch and Amazon to elevate our overall advertising experience.
• Own your launches by partnering with engineering, marketing and other teams to maximize the outcomes of your team's work.

You Have:

• 5+ years of work experience as a Product Manager
• Experience leading cross-functional initiatives
• Experience defining 1-2 year product strategies, and working on associated roadmaps
• Demonstrated advocacy of the needs of customers including end-users (viewers & creators) and advertisers
• Run product experiments with in-depth product performance analysis
• Translated your product ideas into expected impact

Bonus Points

• 2+ years working on ad products
• Experience working on innovative ad supply generation initiatives including new formats
• Experience in ad targeting and/or measurement

Perks

• Medical, Dental, Vision & Disability Insurance
• 401(k)
• Maternity & Parental Leave
• Flexible PTO
• Amazon Employee Discount

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 

Job ID: TW9179