Integrated Marketing Analyst, Global Social (Short Term)

Social is one of the most immediate reflections of how people perceive Roblox, from players and creators to parents, partners, and the broader internet culture.

At Roblox, we believe understanding conversation at scale is critical to building the right products, telling the right stories, and showing up in the right way. Our mission is to turn real-time signals into meaningful insights that shape decisions across Marketing, Comms, Product, and Policy.

This is a Short Term position for 6 months with potential for a Full-Time Opportunity.

The Role

• We are looking for a Social Analyst to lead how we understand and act on social conversation globally
• This role sits at the intersection of social listening, performance analytics, and AI-driven intelligence
• You will move beyond dashboards to build a true intelligence function that informs decision-making across teams
• You will help us proactively understand cultural trends, measure share of voice, optimize content, and identify risks and opportunities in real time

You Will

• Lead global social listening efforts to monitor conversation, sentiment, and emerging trends across key audiences, including players, creators, and parents
• Develop frameworks to measure and track share of voice (SOV), sentiment, and narrative ownership versus competitors and adjacent platforms
• Design and implement AI and agentic AI workflows to scale monitoring, surface insights, and prioritize high-impact signals
• Build systems that proactively identify trends, creator momentum, and potential risks or crises, and define thresholds for escalation
• Analyze social content performance across platforms, identifying patterns and developing hypotheses to optimize creative, format, and distribution
• Leverage tools such as Brandwatch, Meltwater or Tubular Labs and native analytics platforms to evaluate video performance and content trends
• Own reporting across weekly readouts, campaign analyses, and QBRs, delivering clear, actionable insights
• Operate with flexibility, delivering both quick-turn “pulse checks” and deep-dive analyses depending on business needs
• Develop audience panels and monitoring systems to better understand specific communities, including creators, parents, and key user segments
• Track and analyze top creators, influencers, and key voices to understand their impact on platform perception
• Conduct competitive and industry analysis to understand what content, campaigns, and formats are driving success
• Partner with international teams to ensure insights reflect both global trends and local market nuances

You Have

• 5+ years of experience in social analytics, social listening, or digital intelligence
• Strong understanding of social platforms, content formats, and internet culture
• Experience with social listening and analytics tools such as Brandwatch, Sprinklr, Talkwalker, or similar
• Familiarity with video analytics platforms like Tubular Labs is a plus
• Experience using or building with AI tools to scale analysis, automation, or insight generation
• Strong analytical skills with the ability to translate data into clear, actionable recommendations
• Ability to operate at both high speed and high depth, from rapid assessments to structured reporting
• Experience working cross-functionally with Marketing, Comms, Product, or Insights teams
• Strong communication and storytelling skills, with the ability to influence stakeholders
• High level of organization, curiosity, and proactive problem-solving