The Associate Director of Patient Services Marketing is the day-to-day marketing leader for the Botox Therapeutics patient services care model, responsible for translating care model strategy into integrated execution across patient and provider workstreams. Reporting to the Director of Patient Services Marketing, this role contributes meaningfully to strategy while owning execution with a high degree of rigor and accountability. The AD leads two direct reports — a Marketing Manager for Patient and a Marketing Manager for Provider — and is accountable for the performance and development of both.
A defining feature of this role is oversight of a technically complex, multi-platform digital experience spanning patient and HCP logged-in portals. The AD owns the patient services lane within these shared platforms and brings both strategic vision and executional discipline, coordinating closely with brand and HUB partners to ensure a seamless, integrated experience. The AD is also responsible for accelerating new care model capabilities including AI-enabled service delivery and call center infrastructure.
Responsibilities:
Care Model Execution & Digital Platform Oversight
- Serve as the day-to-day marketing leader for the Botox Therapeutics patient services care model, contributing to annual planning and ensuring execution aligns with care model strategy.
- Own the patient services layer of the patient and HCP digital portal experience, making day-to-day decisions on patient services content, functionality, and strategy within the platform while partnering closely with brand and HUB teams to ensure a seamless, integrated experience across workstreams.
- Serve as the patient services marketing lead in cross-functional portal governance, ensuring alignment with brand and HUB partners on experience design, messaging consistency, and capability development.
- Lead the acceleration of new care model capabilities, including AI-enabled program and service delivery and call center infrastructure, helping define requirements and shaping how these capabilities show up for patients and providers.
Patient & Provider Experience
- Champion the patient experience across all access touchpoints, ensuring programs support affordability, adherence, and continuity of care.
- Oversee the development, management, and implementation of Botox Complete Office Practice Manager peer-to-peer programs, including the recruitment of speakers, approval of the Annual Operating Plan, and speaker program deck management.
- Develop indication-specific messaging and educational strategies across all Botox Therapeutics indications that enhance provider engagement and patient understanding.
- Guide digital and content initiatives that strengthen the provider and patient experience across channels.
Insights & Continuous Improvement
- Synthesize insights from field rides, FRM feedback, operational data, and program performance dashboards to inform and continuously improve execution.
People Leadership
- Lead, develop, and manage two direct reports — Marketing Manager, Patient and Marketing Manager, Provider — providing coaching, performance management, and career development support.
Cross-Functional Collaboration
- Partner closely with the Botox Therapeutics brand team, Field Reimbursement Managers, and cross-functional stakeholders including market access, legal, finance, medical, and communications to advance access priorities and align messaging.
- Collaborate with the Training team to support field force effectiveness through clear messaging, tools, and enablement resources.
Planning & Operations
- Support APS strategic brand planning in alignment with Botox Therapeutics brand imperatives.
- Oversee agency coordination, budget management, purchase order tracking, and executional pull-through.
Open to talent reporting out of our Mettawa, IL or Irvine, CA office.
- Bachelor's degree required; advanced degree preferred.
- 8+ years of marketing experience in pharmaceutical, healthcare, or patient services marketing.
- Experience in or strong working knowledge of patient access, affordability, and HCP engagement within a complex care model.
- Demonstrated experience overseeing complex digital platforms or logged-in experiences, with the ability to bridge marketing strategy and technical execution.
- Familiarity with AI applications in program or service delivery; comfort operating in an environment of ongoing capability buildout.
- Proven ability to synthesize qualitative and quantitative insights — including field feedback and program analytics — and translate them into actionable execution.
- Demonstrated cross-functional leadership and matrix collaboration.
- Experience managing and developing direct reports, with a track record of people development and team performance.
- Experience managing budgets, agencies, and integrated campaigns.
- Excellent communication, analytical, and project management skills.
- Strong aptitude for applying AI tools in day-to-day work to improve productivity, streamline processes, and support marketing excellence.
- Demonstrated history of high performance.
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
- The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
- We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
- This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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