Product Content Engineer

Product Content Engineering is a horizontal function supporting initiatives across Instagram and is seeking an experienced content engineer to join the team. We partner closely with product and technical teams to solve problems by providing content driven solutions, set standards of quality and ideate new creative consumption experiences across different mediums and platforms that entertain, inform and delight users. The ideal candidate will have previous experience with GenAI, strong editorial judgment and a keen eye for crafting thorough, nuanced and objective guidelines that establish and measure content quality. They will also have creative skills to build products like AI generated images and videos, visual expertise to assess image and video generations, and creative and strategic product thinking to put user needs at the forefront of our work building innovative products for a social media platform. If you’re innately curious about the future of generative artificial intelligence, fascinated by new developments in research and product development, take pride in identifying efficiencies in process and operations and motivated by ambiguity, we encourage you to apply.

Responsibilities

• Deliver completion of high-quality editorial work in a fast-paced, dynamic work environment.
• Develop guidelines and build measurement frameworks that set quality standards for products and features.
• Evaluate content based on pre-determined dimensions that will result in engagement with audience.
• Generate content-focused insights that both fuel ideation and product strategy.
• Lead through influence and collaboration within Product Content Engineering team and relevant stakeholders.
• Identify processes and opportunities to influence through scale, partnering with labeling teams to evaluate content.

Minimum Qualifications

• 6+ years of experience with various visual mediums, content strategy, journalism, production and relevant skills
• 1+ years working with GenAI products across various creative tools and products
• Experience working independently and autonomously
• Previous experience collaborating with product and technical teams
• Proven knowledge of industry trends and news
• Proficiency in editing skills
• Strong editorial judgment and creative problem-solving skills, ability to document judgement logic into reusable frameworks to scale across teams
• Demonstrated critical thinking skills and impeccable track record of editorial judgment around nuanced topics (politics, bias, gender, religion etc.) to quality control large datasets of annotations for model training
• Experience leading and collaborating on XFN projects to build products, respond to urgent needs, preempt issues and address concerns in collaborative and timely fashion
• Experience building products related to diverse communities and niche topics Experience with product launches in ambiguous or zero-to-one environments
• Familiarity with developing content strategy, establishing quality standards and experiences video platforms
• Experience working with product teams or programs (or other equivalent fields) from roadmapping through delivery