Senior Growth Marketer

POS-32916

Role Summary

Our mission at HubSpot is to help millions of organizations grow better.

As Senior Growth Marketer, AI Connectors, you will define and execute the growth strategy for HubSpot's AI connector portfolio across platforms such as ChatGPT, Gemini, and future AI ecosystems. HubSpot's AI connectors enable users to access and interact with HubSpot data and workflows directly within AI platforms such as ChatGPT and Gemini. 

In this role, you'll help shape how HubSpot is surfaced, recommended, and selected as organizations increasingly rely on AI-powered experiences to evaluate and adopt software. You will work at the intersection of growth marketing, content strategy, AI discovery, and customer adoption, helping organizations discover and realize value from HubSpot through AI-powered experiences. This role is ideal for a marketer who combines strong acquisition and content instincts with a deep curiosity about AI platforms, emerging discovery channels, and how organizations use AI to evaluate and adopt software.

What You’ll Do

• Develop and execute the growth strategy for HubSpot's AI connector portfolio to drive awareness, adoption, and customer acquisition across AI platforms such as ChatGPT, Gemini, and future connector ecosystems.
• Own activation and onboarding programs that help customers discovered through AI channels realize value quickly and successfully adopt HubSpot.
• Partner with Product Marketing, Product, Engineering, and Partnerships teams to launch new connector capabilities and coordinate go-to-market initiatives.
• Develop and scale AEO and content strategies that strengthen HubSpot's authority across AI ecosystems, increasing how frequently and accurately HubSpot is recommended within AI-generated experiences.
• Identify, test, and scale distribution strategies across web content, affiliate programs, partner ecosystems, and marketplaces to increase HubSpot's visibility and acquisition through AI-driven discovery.
• Design and execute experiments that improve discoverability, engagement, and conversion across AI-driven acquisition channels.
• Establish scalable measurement frameworks for AI-native acquisition channels and define how success is measured across emerging distribution surfaces.
• Monitor competitor activity, platform changes, AI ecosystem trends, and evolving connector experiences to identify new growth opportunities and help position HubSpot as a leader in AI-powered customer acquisition.

What You’ll Bring

Required Qualifications

• 5+ years of experience in growth marketing, demand generation, or related acquisition-focused marketing roles.
• Proven experience building and executing growth programs that drive measurable customer acquisition, activation, or revenue outcomes.
• Strong understanding of SEO, Answer Engine Optimization (AEO), and AI search.
• Experience developing content strategies that improve discoverability, authority, and customer acquisition.
• Strong familiarity with AI platforms such as ChatGPT, Claude, Gemini, or similar technologies, and an understanding of how users discover and interact with products within those ecosystems.
• Experience marketing products that rely on ecosystem, marketplace, integration, or partner-driven distribution models.
• Experience working cross-functionally with Product, Engineering, Partnerships, and Marketing teams to launch and scale growth initiatives.
• Strong analytical skills and the ability to translate performance data into strategic recommendations and experimentation plans.
• Excellent communication and storytelling skills, with the ability to influence stakeholders across multiple teams.
• Ability to thrive in ambiguity and build scalable programs where established playbooks do not yet exist.

Nice-to-Have Qualifications

• Experience with product-led growth (PLG) motions tied to organic acquisition channels.
• Experience running AI discoverability, entity optimization, or structured content experiments.
• Experience marketing products within AI, marketplace, ecosystem, or integration-driven businesses.
• Experience leveraging AI tools and platforms to develop, optimize, or scale content and acquisition programs.

Where You’ll Work

• Location: United States
• Work location preference eligibility: Remote
• Travel/Shift: No regular travel requirements identified at this time.