Product Marketing Manager, Market Growth & Expansion

On the Waymo Marketing team, you will help to connect people with the magic and impact of Waymo's autonomous driving technology. Our team has the unique opportunity to not only grow Waymo's brand from the ground up, but to also build societal acceptance for autonomous driving technology for the first time in history. We build thoughtful marketing strategy, positioning, messaging and creative assets to deliver messages that matter to our audience, communicated through anything from video content, to social media interactions, to immersive physical experiences. We also shape Waymo's go-to-market initiatives, helping to transform Waymo into a thriving business with a growing user base.

In this hybrid role, you will report to our Group Product and Growth Marketing Lead. 

 

You will:

• Own go-to-market plan development and execution for specific market launches, expansions, or capability rollouts, including messaging, positioning, and launch readiness within a defined scope.
  
  
• Partner with Product and Market Operations to support launch readiness, ensuring marketing plans reflect product capabilities, constraints, and timelines.
  
  
• Monitor marketing health metrics in existing markets, and partner with cross-functional teams to identify issues and develop targeted plans to improve performance. Including building or integrating the right methods, dashboards, and AI tools to do this at scale.
  
  
• Translate market insights into execution, leveraging research, campaign performance, and local signals to refine messaging and tactics.
  
  
• Coordinate with Brand, Growth, Engagement, and PR teams to ensure consistent execution of narratives and market-specific details.

 

You have:

• 10+ years in product marketing or market management leadership within a B2C technology company, with experience bringing complex consumer products or services to market.
  
  
• Demonstrated ability to translate strategy into execution, including messaging, campaign inputs, and launch coordination.
  
  
• Experience developing and executing go-to-market plans across market launches, expansions, and capability rollouts.
  
  
• Strong strategic and analytical marketer, able to translate product capabilities, operational constraints, and market insights into clear positioning, messaging, and commercialization strategies.

 

We prefer:

• Experience at another ride hailing or marketplace company.
  
  
• Strong executive communication skills with ability to influence senior stakeholders and external partners.
  
  
• Experience with, or excitement, to test new martech and AI tools to help scale efficiently.
  
  
• Experience supporting launches or campaigns across multiple markets or regions.
  
  
• Ability to flex between long-term strategy development and short-term execution.

Travel: 

• Occasional travel to markets for research, and some travel for offsite meetings, approximately 10% of the time.