Senior Manager, Reusable Brand Marketing

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Marketing

Job Sub Function:

Product Management

Job Category:

People Leader

All Job Posting Locations:

Jacksonville, Florida, United States of America

Job Description:

About Vision

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding on the possibilities of vision treatments? Ready to join a team that’s reimagining how vision is improved? Our Vision team solves the toughest health challenges. Help combine cutting-edge insights, science, technology, and people to encourage eye care professionals and patients to proactively protect, correct and enhance healthy sight for life. Our products and services address these needs – from the pediatric to aging eye – in a patient’s lifetime.

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

An internal pre-identified candidate for consideration has been identified. However, all applications will be considered.

We are searching for the best talent for a Senior Manager, Reusable Brand Marketing for ACUVUE® Contact Lenses. This position is based in Jacksonville, FL, hybrid, 3-days in office.

Purpose: The Senior Manager, Reusable Brand Marketing for ACUVUE® Contact Lenses, will serve as the strategic brand steward for an ACUVUE® Reusable brand family—strengthening professional brand equity and accelerating growth across the reusable contact lens portfolio. Partnering closely with cross-functional commercial teams, this role drives execution excellence, shapes brand strategy and tactical planning, and delivers measurable P&L impact. The position reports to the Director, Reusable Brand Marketing within the U.S. Marketing department.

You will be responsible for:

• Develop and execute the strategic plan for the U.S. reusable brand family portfolio, aligned with annual business goals.
• Deliver wearer acquisition, sales, and share growth targets through quarterly cycles and performance tracking.
• Identify and act on consumer and market insights to prioritize growth opportunities and inform brand strategy.
• Champion voice-of-consumer initiatives to ensure marketing plans reflect real-world needs and preferences.
• Lead product launches with excellence, managing milestones and tracking progress through key performance indicators.
• Monitor competitive landscape and market trends to inform strategic decisions and identify opportunities for differentiation.
• Manage day-to-day brand operations, including cross-functional coordination, timeline management, and issue resolution.
• Drive cross-functional governance and stakeholder alignment across a highly matrixed organization, ensuring clear decision-making, communication cadence, and accountability for key deliverables.
• Prioritize and lead multiple concurrent initiatives and workstreams, proactively managing risks, dependencies, and tradeoffs to deliver on timelines and business objectives.
• Develop compelling value propositions and messaging frameworks that support sales enablement and customer engagement.
• Oversee marketing budget and resource allocation to maximize impact and efficiency.
• Ensure compliance with industry regulations and ethical standards in all marketing activities.
• Other duties as required.

Qualifications

• Minimum of a bachelor’s degree is required. MBA is preferred.
• Minimum of 5 years of progressive marketing or sales experience is required.
• Experience in Optical industry, contracting and strategic accounts is preferred.
• Ability to forge internal collaboration across all levels of the enterprise is required.
• Strong analytical mindset with the ability to interpret complex data, identify trends, and translate insights into actionable marketing strategies is required.
• Strong influencing skills with internal and external partners is required.
• Demonstrated ability to lead through influence and deliver results in a highly matrixed organization while managing multiple priorities and initiatives simultaneously is required.
• Proficiency in leveraging analytics platforms and data visualization tools (e.g., Tableau, Power BI, Excel, CRM systems) to extract insights, measure performance, and inform strategic marketing decisions is preferred.

This position is located in Jacksonville, Florida and requires up to 20% domestic travel.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please email the Employee Health Support Center (ra-employeehealthsup@its.jnj.com) or contact AskGS to be directed to your accommodation resource

#LI-VY1

#LI-Hybrid

 

 

Required Skills:

 

 

Preferred Skills: