Head of Product and Solutions Marketing

The Role

We are hiring a Head of Product and Solutions Marketing. This role is perfect for leaders who exhibit an ownership mentality for driving impact, are data-informed to find insights, focus on client and buyer empathy, and love to constantly learn, iterate and implement. This person will thrive in leading and growing a product marketing team, and enjoy driving bold new bets. This role will be responsible for crafting the product marketing narrative, diving deep into competitive intelligence, and ensuring that our products resonate powerfully in the marketplace. This role will report directly to the Chief Marketing Officer.

Addepar takes a market-based approach to pay. A successful candidate’s starting pay will be determined based on the role, job-related skills, experience, qualifications, work location, and market conditions. The range displayed on each job posting reflects the minimum and maximum target base salary for roles in Colorado, California, and New York.

The current range for this role is $200,000 - $280,000 (base salary) + bonus + equity + benefits. 

Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Additionally, these ranges reflect the base salary only, and do not include bonus, equity, or benefits.

Applicants must be legally authorized to work in the United States for any employer without requiring current or future visa sponsorship (for example, employment-based visas such as H-1B, F-1/OPT, or similar), and must be authorized to begin work in the U.S. on their first day of employment.

What You’ll Do

• Lead, manage and scale a growing, high-performing team of experienced product and segment marketers setting the strategy for the team and leading overall initiatives
• Develop and articulate clear, engaging narratives that showcase platform-level and product-line positioning
• Partner closely with R&D and GTM to lead compelling launches that establishes strong market momentum and drives product adoption in new and established markets and verticals
• Collaborate across the marketing team to construct high-impact campaigns for prospects and clients globally that leverages product marketing content and advances product narratives, adoption and more
• Empower our sales organization with the insights, positioning, and collateral needed to build pipeline and win deals including playbooks, competitive intelligence, buyer persona insights, and more in close partnership with our sales enablement team 

Who You Are 

• 8+ years of product marketing leadership in rapidly growing B2B SaaS organizations, experience in financial services or marketing into financial services firms a plus
• Experience building product marketing as a function and implementing best practices and process
• Strong expertise in positioning, messaging, and value proposition development with the ability to translate complex product capabilities into clear, compelling client narratives that resonate; experience with value-based selling frameworks a plus
• Proven track record of owning end-to-end go-to-market strategy for complex buying processes 
• A passion for building compelling content and thought leadership to support the sales and client management motions as well as brand recognition 
• Strong stakeholder management and collaboration with R&D, GTM and executive teams