Field Marketing Manager - Northeast

The role, in a nutshell

As the Field Marketing Manager for the Northeast region, you’ll be a key driver of pipeline and revenue growth across New England and Eastern Canada, acting as the dedicated marketing partner to the Northeast sales organization. This is a build-from-the-ground-up opportunity, especially in Canada, where Chainguard is investing in focused field marketing and we’re looking for someone based in Ontario or Eastern Canada who knows the Canadian market deeply and loves turning sales strategy into high-impact, local programs.

What you’ll do

• Own the Northeast field marketing plan, aligning regional strategy to sales priorities so every program ladders up to clear pipeline and revenue goals.
• Develop and execute demand generation programs, including third-party and Chainguard-hosted events, in-person and virtual experiences, regional campaigns, roadshows, and direct mail.
• Act as the marketing quarterback for the region—analyzing funnel health, partnering with AEs on pipeline coverage, and course-correcting throughout the quarter.
• Partner closely with the BDR team to ensure fast, high-quality follow-up on post-event and post-program leads.
• Localize campaigns and assets for Canadian buyers, ensuring messaging, content, and experiences resonate with audiences in Toronto, Ontario, and Eastern Canada.
• Forecast and measure the impact of field programs on the sales cycle, using data to analyze performance and optimize plans.
• Be the go-to marketing partner for regional sales leadership, reps, BDRs, and regional partners, maintaining tight communication and strong alignment.

What we’re looking for

• 6+ years in field marketing and demand generation
• Proven track record building and executing high impact regional marketing plans focused on pipeline generation in prospect accounts 
• Experience in Enterprise software security space marketing to security and engineering leadership personas.
• Experience in international or multi-country regional marketing, adapting global marketing campaigns and initiatives to local markets
• Strong understanding of the Northeast U.S. and Eastern Canadian markets, especially Toronto and markets in greater Ontario
• Highly skilled at  partnering with sales leaders to understand regional priorities, crafting robust strategies and execution plans and owning  program-level execution independently without needing activity-level direction.
• Proven ability to plan and execute a high volume and variety of field events, tailored to priority accounts and region-specific audiences 
• Data-driven mindset -  comfortable using funnel metrics to assess program effectiveness and pivoting strategies based on insights.
• Strong cross-functional collaborator who can build relationships across sales, BDR, and marketing teams and align programs to business objectives.
• Must be based in Canada (ideally Ontario) with prior experience covering the Canadian market
• Ability to travel ~30% for events in Northeastern U.S. and Canada

Nice to have

• Experience in cybersecurity or developer tools.
• Familiarity with French-Canadian markets (Quebec) and comfort engaging French-speaking buyers and partners.
• A team-first mentality—you take ownership of your region, but operate with a “front of the jersey” mindset and contribute to the broader field marketing team’s success.