We're looking for a seasoned Partner Marketing Manager with deep roots in the AI and ISV (Independent Software Vendor) ecosystem to drive co-marketing strategy and execution across our AI partner landscape. This person will own end-to-end partner marketing programs, from strategic planning through measurement, with a focus on ISV partners building AI-powered products, integrating foundation models, and deploying AI solutions on our platforms.
They will prioritize competing workstreams based on impact and stakeholder needs in an environment where priorities and market conditions evolve quickly, leveraging AI tools and workflows to generate insights and scale impact. They will serve as the marketing lead in cross-functional partner relationships, understanding the ISV business model and translating complex AI capabilities into stories that resonate with ISV developers, product leaders, and executives.
Responsibilities
- Partner Marketing Strategy: Develop and execute integrated co-marketing plans with strategic ISV partners who are building on, integrating with, or deploying AI solutions using our platforms and APIs. Drive mutual business outcomes including awareness, pipeline, adoption, and revenue
- ISV Ecosystem Development: Build relationships with ISV partner marketing teams. Understand their product roadmaps, AI adoption maturity, and go-to-market strategies to identify high-impact co-marketing opportunities
- Cross-Functional Orchestration: Lead cross-functional workstreams spanning product marketing, sales, developer relations, comms, events, brand, and creative. Align internal teams and external ISV partner counterparts on shared goals
- Campaign, Content, and Executive Storytelling: Design and deliver multi-channel campaigns (digital, events, thought leadership, case studies, technical webinars, developer workshops) that showcase joint AI solutions and drive measurable demand. Craft joint AI value propositions and narratives for C-suite and VP-level ISV partner stakeholders. Present at partner summits, AI industry events, and internal leadership forums
- Measurement and Optimization: Define KPIs, build dashboards, and run post-campaign analyses to quantify partner marketing ROI. Use data to continuously improve program performance
- AI and ISV Ecosystem Intelligence: Monitor the competitive AI landscape, ISV partner dynamics, foundation model ecosystem, and industry trends to identify whitespace opportunities and inform go-to-market strategy. Integrate AI tools into daily workflows, from research and content generation to campaign analysis and reporting
- Budget and Resource Management: Own partner marketing budget, negotiate co-funding/MDF agreements with ISV partners, and manage agency/vendor relationships
- Technical Audience Marketing: Develop and execute marketing programs for technical audiences within ISVs (developers, AI/ML engineers, solution architects, platform builders). Understand their workflows, pain points, and decision-making processes for AI adoption. Create content that earns credibility with technical buyers (architecture guides, AI integration playbooks, model deployment tutorials, technical webinars)
Minimum Qualifications
- 10+ years of experience in technology marketing, with 6+ years in partner, channel, or alliance marketing at a technology company
- Bachelor's degree in Business, Marketing, Creative discipline, or equivalent practical experience
- Experience building and scaling co-marketing programs with ISV partners, technology platforms, or enterprise SaaS companies in the AI, cloud, or developer tools space
- Direct experience working with or at ISVs, understanding their business models (SaaS licensing, platform dependencies, channel dynamics) and how they evaluate and adopt AI platforms
- Experience managing marketing budgets and co-investment frameworks (MDF, joint funding) with ISV and technology partners
- Analytical experience including building business cases, defining measurement frameworks, and making data-driven decisions
- Communication experience with ability to influence executives internally and at ISV partner organizations
- Experience working in matrixed, global organizations with the ability to drive alignment across diverse stakeholders
- Experience in fast-paced, high-growth environments with shifting priorities
- Technical acumen sufficient to understand AI/ML concepts, APIs, SDKs, model architectures, and platform integrations, and to translate technical AI capabilities into marketing narratives
- Experience marketing to technical audiences (developers, AI/ML engineers, solution architects, IT leaders) with a portfolio demonstrating understanding of how technical buyers evaluate and adopt AI technology Experience at or marketing to ISVs integrating AI capabilities into their products or building AI-native solutions, including ISV partner programs at scale (e.g., technology alliance programs, ISV accelerators, marketplace listings)
- Background in AI/ML, foundation models, generative AI, or enterprise AI platform ecosystems, including familiarity with AI developer tooling (model APIs, fine-tuning platforms, vector databases, AI orchestration frameworks)
- Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
- Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
- Experience driving organizational change and innovation in marketing
- MBA or advanced degree in marketing, business, or related field
- Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
- Experience in B2B technology marketing at AI-focused companies, major platform companies, or at an ISV that built on these platforms
- Experience with developer relations, developer marketing, or technical community programs (DevRel, hackathons, AI developer conferences, open-source community engagement)