We're seeking a strategic, AI-first, customer-obsessed Copywriter who writes with purpose and brings clarity, craft, and consistency to every brand touchpoint. You'll work directly with the Creative Director, Art Director partners, fellow Copywriters and
cross-functional leaders to concept, develop, and execute full-funnel campaigns that drive both brand love and business results for Blink smart security.
You'll write across every stage of the funnel, bringing Blink's voice to life through compelling copy that moves customers to action. Strong, prolific executional copywriting is paramount to this role. You'll also serve as a steward of Blink's brand voice as it continues to grow within the Amazon Devices portfolio, ensuring consistency and quality across every piece of work you touch.
We need someone who can translate complex product benefits into emotionally resonant stories that make people feel more confident and connected to home. You understand the nuances of consumer tech messaging and can protect Blink's approachable, reassuring tone of voice whether you're concepting a brand campaign, shaping a product launch narrative, developing subscription content that drives acquisition and retention, or refining in-market detail pages.
This role requires previous use of
Figma, as well as AI fluency in tools like Jasper,
Claude, ChatGPT, and proprietary AI tools to accelerate ideation, optimize messaging, generate personalized content at scale, and test variations, all while protecting Blink's brand integrity and voice.
Key job responsibilities
Write copy across 360-degree campaigns and promotional moments: paid media, email, SMS, social, retail, web, PDPs, packaging, and emerging channels
Execute creative copy from brief through final asset, ensuring messaging ladders up strategically across every funnel stage and aligns with brand and business objectives
Develop product marketing copy that drives conversion and effectively communicates Blink's value propositions across the full product portfolio
Create subscription-focused content that drives acquisition and retention
Partner closely with designers, art directors, and production teams to concept integrated work where copy and visuals work together seamlessly
Leverage AI-powered tools for ideation, drafting, optimization, personalization, and content generation at scale while maintaining brand voice and originality
Support cross-channel
experimentation and testing frameworks across the creative team, making data-driven decisions to optimize content
Partner closely with Product, Product Marketing, Project Management, Design, Production, and Amazon.com teams to translate product innovation into compelling consumer stories and messaging frameworks
Translate technical specs into benefits that resonate with target audiences, bringing clarity to complex smart home and security technology
Present work confidently and defend strategic choices with clarity
Craft messaging that differentiates Blink in an increasingly crowded smart home security space
Balance sales-driving urgency with customer obsession and long-term brand building
Maintain Blink's brand voice, tone guidelines, and messaging architecture across all communications
Use performance data and customer insights to inform creative decisions and optimize messaging
About the team
Blink Marketing delivers best-in-class experiences for our customers while driving growth for the Blink brand. We're committed to innovation, customer obsession, and raising the bar in everything we do. Our team embraces differences, seeks excellence, and works tirelessly to surprise and delight our customers.
- 4+ years of content creation or copy editing, including online publishing experience
- Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
- Experience creating brand marketing content
- Experience collaborating with
cross-functional teams
- Experience in ownership of projects and communicating timelines and executing independently
- Demonstrated experience using AI-assisted writing and creative tools (ChatGPT,
Claude, Jasper, Perplexity, Quick Suite, etc.) to improve workflow efficiency, ideation quality, and content performance
- Experience in consumer electronics or technology sector
- Experience with test and learn, marketing optimization, and
experimentation- Experience dealing well with ambiguity, prioritizing needs, and delivering measurable results in an
agile environment
- Experience in making data driven business decisions
- Experience communicating to a diverse, global audience
- Experience developing
cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Experience with subscription content strategy, messaging, and lifecycle marketing
- Strong interest in and hands-on experience with AI-driven personalization, content generation, and emerging creative workflows
- Genuine passion for making smart home security accessible to everyone
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Hawthorne - 120,500.00 - 163,000.00 USD annually