Product Manager II, YouTube Shorts Effects and AI

At Google, we put our users first. The world is always changing, so we need Product Managers who are continuously adapting and excited to work on products that affect millions of people every day.

In this role, you will work cross-functionally to guide products from conception to launch by connecting the technical and business worlds. You can break down complex problems into steps that drive product development.

One of the many reasons Google consistently brings innovative, world-changing products to market is because of the collaborative work we do in Product Management. Our team works closely with creative engineers, designers, marketers, etc. to help design and develop technologies that improve access to the world's information. We're responsible for guiding products throughout the execution cycle, focusing specifically on analyzing, positioning, packaging, promoting, and tailoring our solutions to our users.

As a Product Manager for YouTube Effects, you will shape the future of creative expression for millions of creators worldwide. You will own the end-to-end roadmap for the effects experience in the shorts camera and editor, spanning traditional Augmented Reality (AR) to Generative AI capabilities. You will lead the strategy for both first-party and branded effects. You will partner with brands to create iconic branded effects, and pioneer agentic workflows to scale production of first-party effects. You will work at the intersection of product, marketing, and culture supercharging key cultural moments with some of YouTube's most innovative creative tools.

At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.

The US base salary range for this full-time position is $163,000-$237,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Own core effects experience which covers both user-facing features across shorts camera and editor, and technical capabilities (object segmentation, face mesh, audio, Generative AI transformations, etc).
• Lead first-party and branded effects strategy. Co-own the roadmap of new capabilities (inc. Generative AI) and partner with brands to create iconic branded effects.
• Define and lead strategy to scale production of first-party effects, including defining agentic workflows to identify trends and automate effect creation. Partner with marketing to empower internal teams to develop high quality, hyper localized, and culturally relevant effects.
• Partner with Marketing and Go-to-Market teams to supercharge trends and key cultural moments with effects, and lead new improvements for in-product effect activations.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 5 years of experience in consumer product management.
• 3 years of experience working cross-functionally with engineering and UX/User Experience Researcher (UXR) teams to define user-facing product requirements and launch features.
• Experience with Generative AI (model quality, costing, responsibility, performance, etc).

Preferred qualifications:

• Master's degree in a technology or business related field.
  
• 3 years of experience in a role preparing and delivering technical presentations to executive leadership.
• Experience automating workflows with Generative AI.
• Experience with identifying product market fit of new features and products.
• Experience in driving go-to-market strategy for new products and features.
• Knowledge of short form video creation and creative tools in general (e.g., CapCut, InShot, Premiere Pro, Final Cut Pro).

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Mountain View, CA, USA; San Bruno, CA, USA.