Who You Are

At Justworks, we empower small businesses and entrepreneurs to thrive. As Social Media Marketing Manager, your role is to bring their stories to life and showcase our brand’s unique voice across digital platforms.

You’ll be part of the Strategic Communications team, helping to craft and execute a forward-thinking social media strategy. You’ll work on everything from tone of voice and content cadence to analytics and community management. Your mission is to connect with our audiences, spark engagement, and help grow the Justworks brand.

You are a self-starter, constantly in tune with social media trends, and always ready to adapt and innovate. Whether it’s discovering new platform features, creating bold content, or responding swiftly to key moments, you know how to keep a brand relevant and resonant. 

Your creativity shines, and you’re equally comfortable digging into the data that drives performance. Most importantly, you’re a collaborative team player who thrives on bringing cross-functional stories to the forefront. 

Your Success Profile

What You Will Work On

• Develop and Execute Social Media Strategy: Lead the creation and implementation of a robust social media strategy that aligns with Justworks’ broader communications and marketing goals, ensuring a consistent voice across platforms.
• Content Creation & Curation: Develop engaging, on-brand content that resonates with small business owners, HR professionals, and other target audiences, including posts, stories, and videos for platforms like: Linkedin, Instagram, X, and more. You will own the content calendar and scheduling and publishing of content.
• Community Engagement: Foster a strong social media presence by building relationships with key audiences, drive meaningful interactions, and manage and grow Justworks’ brand following.
• Crisis Management & Social Listening: Monitor social platforms for potential issues, escalating when necessary, and proactively engage in social listening to identify opportunities for brand engagement and reputation management.
• Collaboration with Internal Teams: Partner with Creative, Growth Marketing, Product Marketing, People team, and Customer Support to align messaging, campaigns, and goals across channels, ensuring a unified voice.
• Social Media Tools & Innovation: Stay informed of emerging social media trends, tools, and best practices to recommend and implement new approaches that enhance engagement and performance.
• Analytics & Reporting: Measure, analyze, and report on social media performance, using data-driven insights to continuously optimize content, engagement, and overall strategy.

How You Will Do Your Work

As Social Media Marketing Manager, how results are achieved is paramount for your success. The creation of systems and scalable processes is critical for this role, as is working cross-functionally across Marketing (e.g., Content, Events, Creative, etc.) and other parts of the company (e.g., People Team, Sales). In this role, your foundational knowledge, skills, abilities, and personal attributes are anchored in the following competencies:

• Business insight - Understand how social media fits within Justworks’ broader marketing and brand strategy and marketplace dynamics. 
• Functional expertise - Demonstrate deep knowledge of social media best practices, platform capabilities, and trends.
• Curiosity and Innovation - Constantly seek to learn, grow, and improve—whether through new tools, trends, or tactics.
• Good judgment - Navigate complex situations with thoughtful decision-making and the ability to act quickly and strategically; identifying patterns, making connections of underlying issues, understanding risks, developing mitigation strategies, and taking ownership of the outcome.
• Clear communication - Use effective communication skills to articulate ideas and feedback, ensuring clarity and alignment across teams. 

In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:

• Camaraderie - Day to day, you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others.
• Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
• Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude.
• Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example. 
• Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.”

Qualifications

• Minimum of 5-7 years of proven experience in social media strategy, content creation, and community management at an agency or on an in-house team (B2B or tech preferred, but not required for in-house)
• Experience building social media strategy, content calendars, campaigns, and social listening/community management
• Experience working cross-functionally to ensure consistency of brand guidelines and messaging, including collaboration with creative teams to deliver briefs and feedback loops
• Strong understanding of the social media space including platform-specific communities, conversations, and trends
• Ability to multi-task and execute top-notch work against tight deadlines
• Creative thinker who comes to the table with trend-driven content ideas
• Experience with scheduling and analytics tools including Sprout Social
• Eager to stay up to date on social media trends, best practices, and tech updates (platforms, features, etc.)
• Solution-oriented “get to yes” attitude and extreme attention to detail
• Proven success as a team player and creative collaborator
• Ability to help cultivate, contribute to, and foster a high performing/high impact team

The base wage range for this position based in our New York City Office is targeted at $121,000.00 - $151,000.00 per year.

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