Product Marketing Manager, Google Fi Wireless

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Google Fi Wireless is redefining what a phone plan can be, delivering seamless connectivity, smart features, and a flexible model that keeps users connected across a global ecosystem of devices. As a Product Marketing Manager for Google Fi, you will help shape the products we build and the stories we tell to drive awareness and adoption.

In this role, you will own marketing strategies that bring our product and ecosystem offerings to life across the full marketing lifecycle: from foundational research and insights, to positioning and messaging, go-to-market (GTM) planning, creative development, and campaign measurement and optimization.

Google Fi Wireless leverages the best of Google to deliver simple and secure mobile connectivity. Our team is responsible for the entire subscriber journey, from plan selection and device activation to providing award-winning coverage around the world. Our team's deep expertise spans cellular network operations, iOS and Android app development, and subscription business operations.

The Fi team applies Google's AI to solve complex, real-world problems - from AI-enhanced call audio to AI billing summaries to AI-powered cohort analysis - that helps Google Fi customers stay reliably connected to what’s most important to them.

The Fi team is committed to providing team members with the opportunity to build their applied AI skillset, so that all Fi subscribers can benefit from the best of Google's AI models.Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $116000 - $167000 (USD) + 15% bonus target + equity + benefits

Learn more about benefits at Google.

Responsibilities

• Lead the full product marketing lifecycle for new features, plans, or ecosystem initiatives. Own research, strategy, positioning, messaging, multi-channel support plans, creative asset development, and post-launch optimization.
• Influence the product roadmap by serving as a strategic partner to Product Management and UX, leveraging customer insights, market trends, and emerging technology landscapes to shape future features and services.
• Drive alignment across complex business priorities with key partners including Product, Growth, Brand and Creative, Engineering, Legal, cross-functional internal stakeholders, and external partners to ensure seamless execution.
• Partner with brand, creative, and channel teams to develop high-impact marketing toolkits and messaging frameworks that resonate across digital and physical customer-facing surfaces.
  
• Leverage modern marketing methodologies and AI-driven tools to scale operations, analyze data, and optimize campaign performance.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in product marketing, brand marketing, or growth marketing within consumer tech, telecom, or subscription-based businesses.
• Experience managing cross-functional projects from initial strategy through to execution and measurement.
• Experience leveraging AI tools to inform campaign strategy, accelerate marketing workflows, and synthesize data.

Preferred qualifications:

• Experience with product marketing, building consumer-facing product narratives, positioning strategies, and multi-channel campaign rollouts.
• Experience building marketing, merchandising, or growth strategies across touchpoints (e.g., digital storefronts, hardware ecosystems, or retail surfaces), seamlessly managing promotional roadmaps.
• Experience managing external third-party relationships or complex internal partner ecosystems, with the ability to advocate for brand priority and align shared goals.
• Excellent communication and project management skills, with the ability to navigate ambiguity, balance conflicting business priorities, and drive results in a fast-paced environment.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Mountain View, CA, USA.