Meta's Reality Labs is seeking an experienced Affiliate Marketing Manager to scale and optimize the Reality Labs Affiliate Program, owning a significant portion of the program end-to-end (scope determined by business priorities and candidate strengths). This role operates with high autonomy: setting strategy for their scope, leading cross-functional execution, strengthening operational and measurement foundations, and delivering step-change performance impact. The ideal candidate combines deep affiliate expertise with demonstrated stakeholder influence and a rigorous test-and-learn approach.
Responsibilities
- Our strategy and execution for a major affiliate program segment (partners, regions, products, or affiliate marketing), including performance outcomes and operational rigor
- Develop partner growth plans: onboarding strategy, activation levers, promotional calendars, and ongoing optimization for incremental sales
- Lead agency management for your scope: define work streams and success metrics, run business reviews, ensure the quality and timeliness of deliverables, and drive accountability to performance goals
- Drive operational improvements to scale the program (process, tooling, workflows, tracking hygiene, feed quality, partner enablement playbooks)
- Establish KPIs for your scope; deliver executive-ready reporting and recommendations that influence the broader program direction
- Lead an experimentation roadmap in partnership with Marketing Data Science (commission strategy, incentives, segmentation, placements, creator mechanics) and scale winning approaches
- Partner deeply with Product and Engineering (and Marketing, Analytics, and MarTech) to improve attribution fidelity, tracking implementation, feed systems, on-site conversion levers, and technical capabilities needed for affiliate scale
- Coordinate with Finance/Procurement/Legal to support compliant, scalable partner operations, contract workflows, and payment accuracy
- Influence broader affiliate program direction through playbooks, best practices, and mentoring (without direct people management)
Minimum Qualifications
- 6+ years of experience in affiliate marketing, partnerships, performance marketing, or related growth roles
- Demonstrated experience in managing agencies and/or external vendors to achieve performance outcomes
- Demonstrated ability to lead cross-functional initiatives and operate effectively in an ambiguous environment
- Experience analyzing program performance data to inform strategy and presenting recommendations to cross-functional stakeholders Experience managing affiliate networks and publisher relationships, including contract negotiation, commission modeling, and partner development. Experience with growth program advanced optimization techniques with a focus on affiliate levers (commission strategy, incentives, segmentation, promotion planning)
- Experience with global programs and regional compliance considerations
- Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
- Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
- Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
- Experience in consumer electronics/consumer tech, retail/e-commerce, entertainment, or similarly competitive industry landscapes
- Experience applying experimentation discipline and familiarity with incremental methods
- Experience improving measurement foundations in partnership with technical teams (product, engineering, martech, analytics)