Sr. Digital Media and Measurement Manager
The Manager, Sr. Digital Media and Measurement leads a team of dotcom merchandising and paid media who manage the end-to-end digital experience for the offline retail customer. This role combines strategic digital marketing leadership with a deep focus on measurement, analytics, and performance optimization of retail media programs across our largest retail partners.
This leader will be responsible for coaching and developing team members, driving accountability through data-driven insights, and building trusted relationships with retailer partners at all levels—up to and including the CMO. The ideal candidate brings a strong blend of digital merchandising expertise, paid media acumen, and the ability to translate complex performance data into actionable strategies that grow market share and deliver measurable
ROI.
Key job responsibilities
Team Leadership & Development – Manage, coach, and develop a team of dotcom merchandisers and paid media managers; set clear expectations, provide regular feedback, and create individual development plans that accelerate career growth
Retail Media Measurement & Performance – Own the measurement framework for retail media programs; define KPIs, build reporting cadences, and deliver performance insights that inform investment decisions and optimization strategies
Strategic Digital Account Planning – Develop digital marketing strategies across assigned retail accounts, ensuring alignment between brand objectives, retailer goals, and media investment
Paid Media Oversight – Guide the paid media manager(s) in planning, executing, and optimizing retail media campaigns to maximize return on ad spend (ROAS)
Dotcom Merchandising – Oversee onsite merchandising strategy including PDP content, category page optimization, and brand store experiences that drive conversion and support the offline customer journey
Retailer Partner Relationships – Serve as a senior point of contact with retail media and merchandising partners; earn trust through transparent communication, strategic thinking, and consistent delivery of results at all levels up to the CMO
Analytics & Insights – Analyze campaign results, derive actionable insights, quantify meaningful impact, and provide strategic recommendations to sales, channel marketing, and leadership teams
Cross-Functional Collaboration – Partner with Sales,
GTM, Channel Marketing, and Creative teams to execute product launch digital plans and ensure cohesive
go-to-market execution
Budget Management – Manage MDF and media budgets, ensuring efficient allocation and clear
ROI reporting across all digital programs
A day in the life
Internal Stakeholders:
GTM, Sales, Channel Marketing, Brand Marketing, Creative, Finance, Business Intelligence (BI)
External Stakeholders:
Retailer Media Teams, Retailer Merchandising Teams, Account Marketing Leads (up to CMO level), Media Platform Vendors
Daily Activities Include:
Lead team stand-ups and 1:1s focused on priorities, blockers, and development
Review campaign performance dashboards and identify optimization opportunities
Develop and present media measurement reports to internal leadership and retailer partners
Manage paid media and merchandising budgets against program goals
Partner with retailers on joint business planning and media investment strategies
Own digital business reviews summarizing performance, wins, learnings, and opportunities
Coach team members on strategic thinking, stakeholder communication, and technical skills
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or
Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling
cross-functional marketing programs
- Experience leading
go-to-market for consumer software or hardware product launches
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Hawthorne - 142,800.00 - 193,200.00
USD annually
USA, WA, Seattle - 142,800.00 - 193,200.00
USD annually