Most researchers are either qual or quant. You're both. You watch someone struggle with a task and immediately start thinking about how to measure that at scale. You design a contextual inquiry and then triangulate what you observed with large-scale behavioral telemetry and
experimentation data, because separating observation from measurement never made sense to you.
Millions of people read, write, and take notes on Kindle eReader and Scribe devices. You'll own the research for the software experiences at the heart of how they do it. What you learn will directly shape what we build next.
What makes this role different:
- You partner with Data Science and BI teams to connect your behavioral findings to journey analytics and product metrics
- You bring both qualitative depth (ethnography, usability science) and quantitative rigor (experimental design, statistical analysis)
- You influence
product strategy at the senior leadership level, not just design decisions
- You'll help shape where our research practice goes next
Key job responsibilities
Design and execute integrated research programs for Kindle eReader and Scribe consumer software experiences that connect qualitative behavioral research (contextual inquiry, usability testing, ethnographic methods) with quantitative measurement (experimental design, statistical analysis, survey validation) within single investigations.
Partner with Data Science and Business Intelligence teams to connect behavioral research findings to journey analytics,
experimentation frameworks, and product metrics. Identify where qualitative insights should inform quantitative measurement and where data patterns require deeper behavioral investigation.
Communicate research findings through compelling narratives that connect customer behavior to business outcomes. Influence
product strategy at senior leadership levels by translating complex behavioral data into clear, actionable recommendations.
Leverage AI tools for research synthesis and pattern recognition while maintaining critical evaluation of outputs against methodological standards.
Partner cross-studio where teams need research that connects behavioral observation to quantitative measurement across Books and Kindle lines of business.
A day in the life
Your research connects what customers do to why they do it, and what we should build because of it. One day you're watching a customer struggle to find a highlight they saved last week; the next you're working with a BI team to understand whether that friction shows up in journey analytics at scale. You partner daily with product managers, designers, and engineering, and bring insights to design and product leadership across Amazon Books and Devices. The people you're ultimately serving are the readers and writers who rely on Kindle eReaders, Scribe devices, and mobile apps as part of their daily lives.
About the team
The Books Design Studio Research team works across every surface where customers find, buy, and read books, from storefronts to Kindle eReaders and mobile apps, plus the long-form writing and notetaking experiences unique to Scribe. We turn what we learn into the insights that drive product direction.
We are a small, collaborative team that values methodological rigor, intellectual curiosity, and customer obsession. We believe the best research integrates behavioral depth with data-driven measurement, and we're building a practice around that conviction. If you want to do work that matters for millions of readers and writers, this is the team.
- 5+ years of hands-on work with: field research, ethnography, lab-based user testing, remote testing, paper prototype testing, iterative prototype testing, concept testing, and survey design experience
- Experience with behavioral data collection, quantitative data analysis, and statistics
- Experience with all aspects of research (study design, recruiting, moderation, analysis, reporting)
- Bachelor's degree in
HCDE, Human Factors, Cognitive Psychology, or a related field
- Experience with the full range of research methods: qualitative and quantitative, attitudinal and behavioral, with deep expertise in one or more areas
- Knowledge of statistical analysis
- Experience with task-based usability testing using quantitative performance metrics (task completion rates, time-on-task, error rates, or equivalent measures)
- Experience partnering with Data Science, Business Intelligence, or analytics teams to connect behavioral research findings to quantitative business metrics
- Master's degree in Human Factors,
HCDE, Cognitive Psychology or equivalent
- Experience with UX Research in non-US markets
- Experience building measures and metrics, and developing reporting solutions
- Familiarity with AI-augmented research tools and workflows for synthesis, pattern recognition, and data analysis, including critical evaluation of AI-generated research outputs against methodological standards
- Applied research experience in consumer technology, digital reading, digital writing, or content consumption domains
- Experience contributing to research infrastructure: repositories, synthesis frameworks, reusable measurement instruments, or scalable research programs
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, Seattle - 152,200.00 - 205,900.00 USD annually