The mission of the Marketing Insights team is to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our platforms and services. Our team is composed of experts in research technique and practice, but our differentiator is how we act as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences.
Responsibilities
- Identify opportunities and develop the learning agendas (in collaboration with other functions such as User Experience Research (UXR), Data Science, Creative) to support progress on business goals
- Responsible for framing strategy decisions, driving alignment, and unblocking progress – ensuring the right conversations are happening and marketing is set up to succeed
- Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing and brand strategies, campaign development, product development, retail and channel strategy
- Translate research findings into actionable insights with clear recommendations; producing highly effective communication that motivates people to apply learnings in marketing and across the organization
Minimum Qualifications
- Research Expertise: 8+ years of research experience. Deep experience with qualitative and quantitative methods, with the ability to apply them in a business context to inform decision-making
- Marketing Expertise: Proven expertise in shaping insights-driven marketing campaigns and product launches from definition to execution, with a focus on shaping strategy, driving alignment, and delivering business outcomes
- Strategic Leadership: Resolves ambiguity, drives cross-functional alignment. Experience convening stakeholders and driving decision-making in ambiguous or evolving contexts. Track record of prioritizing competing workstreams and delivering quality outcomes within tight timelines Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
- A proven track record of solving both blank slate/undefined problems and well-defined problems with a suitable methodology, and driving impact by influencing Marketing and Product decision-making
- 10+ years research experience
- Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
- Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
- 4+ years experience leading insights-driven product launches from problem definition and foundational exploration to GTM execution and campaign development
- MA or PhD degree in a relevant field
- Prior experience partnering with Product Marketing, User Research, Product Management, and Product Design teams