Director Enterprise Brand Partnerships & Advertising Strategy

The Opportunity

Adobe is looking for a strategic and progressive marketing leader to help shape how we bring our enterprise narrative to market through high-impact advertising, premium media, and brand partnerships.

As Director of Enterprise Brand Partnerships and Advertising Strategy, you will define the strategy for how Adobe shows up across key external platforms, publishers, and cultural moments to build awareness, credibility, and demand for Adobe’s enterprise offerings. As a key leader in the Global Digital Marketing organization, you will sit at the intersection of brand, media, partnerships, and demand generation, helping ensure Adobe’s biggest narratives and campaigns are translated into smart, differentiated, high-performing advertising programs.

This role suits a leader who knows both the art and science of modern B2B marketing. They build media strategies that elevate perception. They activate strategic partnerships to extend reach and relevance. They connect brand investment to measurable downstream business outcomes.

You will partner closely with Narrative & Content, Integrated Campaigns, Digital Marketing, Sports Marketing, Events, Communications/PR, Regional Marketing, Analytics, and agency partners to develop global frameworks and scaled programs that can be activated across priority markets.

In this role, you will help define how Adobe modernizes its enterprise advertising model — building a stronger bridge between brand storytelling, strategic partnerships, and measurable market impact. You’ll have the opportunity to shape not just campaigns, but the operating model for how Adobe’s enterprise brand shows up in the world.

What You’ll Do

• Refine and accelerate Adobe’s global enterprise brand media and advertising strategy (“It Starts with Adobe”) across priority audiences, categories, and markets.
• Lead the development of premium publisher partnerships, sponsorship amplification, co-marketing activations, and high-visibility advertising programs that boost Adobe’s brand and market presence.
• Translate enterprise campaign priorities and narratives into coordinated advertising approaches that span brand building, thought leadership amplification, and demand creation – with a heavy focus on OOH.  
• Develop the framework outlining Adobe’s method for evaluating, prioritizing, and activating strategic media and partnership opportunities with publishers, event organizers, platforms, and ecosystem partners.
• Partner with regional and digital marketing leaders to ensure global strategies are adapted thoughtfully for local market conditions, media landscapes, and audience needs.
• Build clear planning approaches for global vs. regional decision-making, including where Adobe should standardize, localize, or test.
• Work closely with Digital Marketing and Channel Activation teams to ensure brand media connects effectively to downstream demand programs, retargeting strategies, and journey orchestration.
• Establish measurement frameworks that tie brand media budgeting to outcomes such as reach, engagement, brand lift, audience growth, and demand influence.
• Partner with Analytics and Finance teams to strengthen planning rigor, performance visibility, and return on investment storytelling.
• Identify emerging opportunities in media, partnerships, and buyer behavior — including how AI-driven discovery, third-party ecosystems, and new distribution models are reshaping enterprise marketing.
• Build executive-ready recommendations, narratives, and POVs for senior marketing leadership.
• Influence agency partners and internal teams to raise the quality, consistency, and strategic impact of Adobe’s enterprise advertising efforts.

What Is Needed to Succeed

• Deep experience in brand strategy, advertising strategy, media partnerships, integrated marketing, or B2B brand marketing (10 years minimum)
• Strong understanding of how premium media, sponsorships, partnerships, and paid channels can work together to drive both brand impact and demand outcomes
• Experience building integrated strategies across global and regional teams in a matrixed organization
• Strong business judgment and the ability to prioritize investments against enterprise goals, market opportunities, and budget realities
• Proven ability to connect upper-funnel media investment to measurable business outcomes
• Excellent communication and storytelling skills, including comfort presenting to senior executives
• Strong cross-functional leadership skills with the ability to influence without direct authority
• A modern understanding of enterprise buyer behavior and the evolving media landscape, including digital, publisher, event, and partner ecosystems
• A data-informed approach, with comfort using performance insights to build strategy and optimize investment
• High degree of ownership, initiative, and comfort operating in ambiguity

Preferred Qualifications

• Experience in enterprise B2B marketing, ideally in technology, SaaS, or platform businesses
• Experience working with or leading relationships with major business, technology, or industry publishers
• Familiarity with global enterprise campaigns, account-based marketing environments, or regionalized media planning models
• Experience partnering with digital demand generation teams to connect brand activity to audience growth, engagement, and pipeline
• Understanding of AI-era discovery trends, content syndication, third-party trust ecosystems, and the changing role of advertising in complex buying journeys

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. 

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

 

Expected Pay Range:

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $157,300 -- $315,100 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

 



In California, the pay range for this position is $217,600 - $315,100
In Washington, the pay range for this position is $196,500 - $284,550


At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.