Customer Advocacy Specialist

The Role

Location: We're open to remote within the US or hybrid at one of our office locations (Seattle, Atlanta). 

Your Daily Adventures Will Include:

• • Develop and manage a robust library of customer content, including case studies, video testimonials, blogs, podcasts, webinars, speaking engagements, and sales enablement assets 

  • Support incentivized customer advocacy programs that drive participation through gifting, recognition, and catered experiences 

  • Repurpose core content across formats and channels to extend the reach and impact of customer stories 

  • Prepare copy for customer newsletters and partner with social media on ongoing posting and content support 

  • Support and maintain a centralized, searchable content repository for Sales, Marketing, and Customer Success 

  • Manage workflows in Asana to keep advocacy projects, requests, and deliverables on track 

  • Upload, publish, and track advocacy content in a sales enablement platform to support enablement and content adoption 

  • Respond to customer reviews across key platforms and analyze trends to share actionable insights with Product and other internal teams 

  • Conduct regular check-ins with cross-functional stakeholders to identify potential advocates and uncover advocacy opportunities  

  • Match Sales and Customer Success teams with the right advocates for customer reference requests 

  • Ability to use AI to scale processes, content, and  

  • Increase efficiency 

  • Track and report on program performance, including advocate engagement, gifting ROI, content utilization, and impact on pipeline and sales velocity 

Our Vision of You:

You bring creativity, initiative, and a builder's mindset to this role. You understand that strong advocacy programs are built on trusted relationships, thoughtful execution, and a clear understanding of what motivates customers to engage. You are proactive, resourceful, and comfortable working across teams to turn ideas into programs that deliver measurable impact. 

• • 1-3 years of experience in customer marketing or advocacy within a B2B technology environment (agency or corporation)  

  • Experience developing a wide range of customer content, including case studies and testimonials, from concept through completion 

  • Exceptional written and verbal communication skills, with strong attention to detail and a talent for storytelling, in addition to experience with AI content creation tools 

  • Ability to build trusted relationships with customers and internal stakeholders while aligning advocacy efforts to business priorities 

  • Strong understanding of B2B marketing fundamentals and how customer stories build trust, influence pipeline, and support revenue growth 

  • Customer-first mindset and the ability to understand customer goals, challenges, and motivations for advocacy 

  • Preferred: Experience with gifting platforms, reference management tools, and AI tools that help streamline and scale advocacy operations