At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
We are looking for a hands-on applied AI lead to build on that foundation and help take Lyft Marketing into its next phase of AI transformation. This role will sit directly within the Marketing organization and partner closely with Creative, Growth, Brand, Media, Product Marketing, Marketing Operations, Legal, IT, Security, and external agency partners to identify high-impact opportunities, build practical AI-powered solutions, and embed new ways of working across the team.
The ideal candidate is both a builder and an operator. They can understand complex marketing workflows, identify where AI and automation can reduce friction, and then design, prototype, launch, and scale solutions that teams actually adopt. This person should be comfortable working across tools, systems, and stakeholders, while also rolling up their sleeves to build internal AI agents, automations, templates, playbooks, and enablement materials.
Success in this role will be measured by the quality, adoption, and business impact of the AI solutions delivered, including time saved, reduction in manual work, improved creative and campaign throughput, increased reuse of workflows and templates, and stronger AI capability across the Marketing organization.
Responsibilities:
- Applied AI Strategy & Solutioning for Marketing
- Build on Lyft Marketing’s existing AI foundation by identifying the next wave of high-impact AI and automation opportunities across Creative, Growth, Brand, Media, Product Marketing, and Marketing Operations.
- Partner with marketing teams to evaluate manual, repetitive, or inefficient workflows and determine where AI tools, agents, automations, or process redesign can improve speed, quality, and scalability.
- Translate marketing needs into clear problem statements, success metrics, workflows, and solution requirements before moving into build and implementation.
- Serve as the embedded AI expert for Marketing, helping teams understand what is possible, what is practical, and where AI can create real operational leverage.
- Hands-On Building & Implementation
- Design, prototype, and launch internal AI-powered tools, agents, automations, and workflows that support marketing use cases such as campaign planning, creative briefs, research, asset production, localization, QA, reporting, intake, and launch readiness.
- Integrate AI workflows into the tools and systems Marketing already uses, such as project management platforms, creative tools, DAMs, collaboration tools, data analytics systems, and automation platforms.
- Create scalable templates, prompt systems, reusable workflows, and internal playbooks that allow teams to move faster while maintaining brand, legal, and operational standards.
- Work closely with IT, Security, Legal, and Data teams to ensure AI workflows are secure, compliant, and aligned with Lyft’s internal policies.
- Democratize data access needs for Marketers through integrations.
- Marketing Enablement & Adoption
- Lead AI enablement for the Marketing organization through hands-on training, team workshops, office hours, documentation, and practical “how-to” guides.
- Help teams adopt GenAI-first ways of working by pairing directly with marketers, creatives, operators, and agency partners on real workflows.
- Drive measurable adoption of AI tools and workflows by tracking usage, time savings, quality improvements, team feedback, and reuse across marketing functions.
- Build confidence and capability across the organization so more marketing team members can safely and effectively use AI in their day-to-day work.
- Operating Model, Governance & Scale
- Develop a repeatable intake, prioritization, and delivery model for AI use cases across Marketing.
- Create standards for evaluating new AI opportunities, including business value, effort, risk, scalability, and adoption potential.
- Document solutions in a way that supports reuse, maintenance, and long-term scalability across teams.
- Partner with Marketing leadership to report on progress, impact, risks, and future opportunities for AI transformation.
- Develop governance frameworks including international governance best practices.
- Cross-Functional Partnership
- Work across Marketing, Creative, Growth, Product, Legal, IT, Security, Procurement, and external vendors to ensure AI solutions are practical, secure, and aligned with Lyft’s broader business goals.
- Partner with creative and agency teams to identify where AI can improve production workflows, reduce manual execution, and unlock more efficient content development.
- Collaborate with Marketing Operations to connect AI workflows into existing campaign planning, intake, review, approval, and launch processes.
- Desired Experience
- 1-2 years of AI enablement experience, ideally within a technology company and/or a marketing team
- Experience vetting, piloting and implementing multiple AI tools
- Experience in IC roles that require influence without authority
- Experience in matrixed organization
- Self-starter
- Nice to have:
- Client-facing experience
- Marketing program management experience
- Explicit experience with: Airtable, Weavy, and Figma
Benefits:
- Great medical, dental, and vision insurance options with additional programs available when enrolled
- Mental health benefits
- Family building benefits
- Child care and pet benefits
- 401(k) plan with company match to help save for your future
- In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Subsidized commuter benefits
- Monthly Lyft credits and complimentary Lyft Pink membership
Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.
Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid
The expected base pay range for this position in the San Francisco area is $108,000 - $135,000, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.