The Head of Global
ISV Marketing at
AWS leads the organization responsible for both direct and partner marketing strategy, planning and execution for independent software organisations (
ISV) globally. This role develops and executes strategic, data-driven marketing programs to, with and through partners to drive demand and revenue, managing partner coverage, joint marketing plans,
MDF planning and approval processes. The role is responsible for both partner-led and
AWS-led demand generation programs via targeted motions, like
ABM and scale mechanisms. The ideal candidate brings extensive experience building, leading and developing large, complex marketing teams that grow customer demand globally. The candidate will be able to demonstrate communication skills, analytical capabilities, deep understanding of the marketing mix, and proven ability to work cross-functionally with multiple stakeholders.
Key job responsibilities
• Develop, own and execute the Global
ISV marketing plan including partner coverage, integration into
AWS-led demand generation,
MDF planning, and partner-led demand generation.
• Develop, own and execute the
ABM plans to support partner growth strategies with customers.
• Hire and develop a team of partner marketing professionals and
ABM specialists that plan and deliver partner demand generation programs including integrated campaigns, digital marketing and events.
• Partner closely with field marketing to ensure a unified marketing strategy across the Geo- specifically the development of account based marketing programs and scale strategies with partners.
• Work closely with the global partner and direct sales leaders to understand regional priorities and execute plans to drive opportunities and pipeline that can support them.
• Drive
cross-functional collaboration with extended marketing teams (Digital Marketing, events, Field teams) to execute partner-led programs.
• Work with global and regional teams to share best practices and ensure alignment across different marketing efforts.
• Set goals, measure and report outcomes to the internal business and external partner stakeholders.
About the team
Partner Marketing, is a highly motivated global team that sits at the heart of how
AWS grows with and through its partner ecosystem. Its purpose is straight forward: Partner Marketing expands
AWS reach across customer segments by building joint marketing strategies and plans with priority partners.
- 10+ years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or
Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with
cross-functional teams
- Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social
- Experience leading across multiple locales
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 171,800.00 - 232,400.00
USD annually
USA, OR, Portland - 156,100.00 - 211,200.00
USD annually
USA, TX, Austin - 156,100.00 - 211,200.00
USD annually
USA, WA, Seattle - 156,100.00 - 211,200.00
USD annually