Program & Marketing Manager, Executive Customer Programs

About the Role

We are seeking a strategist to elevate our Executive Briefing Program as a holistic brand experience, bridging the gap between event operations and integrated marketing. You will not only host world-class customer meetings but also drive the internal and external campaigns that generate demand. From designing marketing assets to orchestrating white-glove executive briefings, you will ensure every digital and physical touchpoint contributes to Verkada’s sales pipeline and brand authority.

We are committed to a thriving in-office culture. This role requires that you be on-site at our HQ in San Mateo, CA 5 days a week.

What You'll Do

Strategic Event Management & Hosting

• Orchestrate High-Impact Engagements: Plan and host strategic Executive Briefings that directly influence the sales pipeline and contribute to revenue growth.
• Brand Ambassadorship: Serve as a visible internal and external ambassador for the Verkada EBC, championing the program's value across social media, industry networks, and stakeholder communities.
• Operational Excellence: Manage day-to-day facility operations and administrative logistics with precision, ensuring a flawless, white-glove visitor experience.

Integrated Marketing & Promotion

• Drive End-to-End Campaigns: Create and manage comprehensive promotional assets across digital, email, and social channels - including landing pages, ad copy, and slide decks - to drive awareness and attendance.
• Content Strategy & Alignment: Partner with Content & Campaigns teams to ensure briefing materials align with broader corporate narratives; lead creative collaboration with Design to ensure high-quality visual standards.
• Performance Analytics: Track campaign metrics and asset performance to identify trends, optimize engagement strategies, and improve conversion rates for future events.

What You Bring

• Hybrid Experience: 4-6 years in B2B marketing (integrated, campaign, or content functions) coupled with 3+ years of customer-facing experience (events, EBC, or sales).
• Asset Creation: Proven experience managing a high volume of creative output across multiple formats. Must be comfortable writing and editing copy for email, landing pages, and social media with a keen eye for brand tone.
• Executive Presence: Stellar interpersonal skills with the ability to engage effectively with anyone, regardless of seniority - including C-level executives from leading global organizations.
• High-Stakes Execution: Exceptional ability to multitask and collaborate cross-functionally in a fast-paced environment. Must have a track record of managing demanding workloads while delivering flawless results.
• Strategic & Analytical: Strong analytical skills to track campaign performance, combined with the ability to think strategically while executing programmatically.
• Communication: Superior verbal and written communication skills are essential for both internal collaboration and external hospitality.
• Mindset & Availability: A growth mindset with the resilience to navigate ambiguity. Willingness to work occasional evenings for thought leadership events is required.
• Education: BA/BS degree or equivalent practical work experience.

Employee Benefits

Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Professional development stipend
• Wellness/fitness benefits
• Healthy lunches provided daily
• Commuter benefits