Director, HP Studio Design

Director, HP Studio Design

Description -

HP Studio is looking for a Director, Design to lead the brand and design function within marketing. This role is the creative and quality authority for an embedded in-house agency, responsible for setting the standards that govern how work gets made, reviewed, and delivered. The portfolio is focused primarily on mid-to-lower funnel assets — sizzle videos, eTail and ecommerce assets, social content, retail materials, sales enablement decks, and campaign toolkits — the work that directly touches customers and drives conversion.

Success in this role depends as much on relationships as it does on craft. You will work across a complex matrix of cross-functional partners including brand, product marketing, sales, regional teams, and external agency partners. Here your ability to build trust, influence without authority, and navigate competing priorities will be as important as your creative judgment. This is not a role where design operates in isolation; it lives at the intersection of brand strategy, marketing execution, and business objectives.

The ideal candidate is equal parts creative leader and strategic partner: someone who elevates the craft, manages the quality bar for a distributed production team, and keeps business objectives at the center of every decision.

Key Responsibilities

Brand, Design & Creative Quality

• Own and elevate design quality across all mid-to-lower funnel marketing deliverables, including sizzle videos, eTail assets, social banners, retail materials, sales decks, and campaign toolkits.
• Set, document, and enforce creative standards and quality benchmarks for the embedded in-house agency, ensuring consistency and excellence across all output.
• Serve as the final quality gate for creative work — establishing review processes, critique cadences, and approval workflows that maintain the bar without creating bottlenecks.
• Champion brand integrity across all touchpoints, ensuring that design decisions reinforce brand positioning and visual identity even in performance-driven, lower-funnel contexts.
• Bring creative strategy to life — translating business briefs and product narratives into compelling, high-quality design solutions.

Cross-Functional Partnership & Stakeholder Management

• Build and maintain strong working relationships with cross-functional partners across brand, product marketing, sales, regional marketing teams, and executive stakeholders.
• Serve as the primary design and creative partner to marketing stakeholders across business units, proactively aligning on priorities and managing expectations.
• Navigate stakeholder relationships with confidence — balancing creative vision with business needs, influencing without alienating, and earning a seat at the table through demonstrated value.
• Collaborate closely with external agency partners, ensuring alignment on creative direction, quality standards, and brand consistency.
• Translate feedback and competing priorities from multiple stakeholders into clear creative direction for the team.

Team Management & Development

• Directly manage Senior Designers and additional team members, providing mentorship, feedback, and career development.
• Foster a culture of creative excellence, collaboration, and accountability within the design team.
• Coach and develop team members on both craft and soft skills, building a high-performing creative function.

Strategic & Operational Impact

• Partner with marketing leadership to evolve the role of the design function from a production-oriented service to a true creative thought partner.

• Balance the trade-off between design ambition and business constraints, making pragmatic decisions that maintain quality.

• Support the Adobe Transformation initiative, including template migration, pipeline development, and process improvement.

Required Qualifications

• 10+ years of experience in design, creative direction, or a related field, with progressive leadership responsibility.

• Proven track record of ensuring design excellence across a diverse set of mid-to-lower funnel marketing deliverables (video, eTail/ecommerce, social, retail, sales enablement).

• Experience managing creative quality and setting standards for an in-house agency, embedded studio, or production-heavy creative team.

• Experience guiding and managing teams across multiple creative disciplines: copy, photography, graphic design, and production.

• Demonstrated ability to bring creative strategy to life — not just executing briefs, but shaping the creative approach.

• Exceptional cross-functional partnership skills — proven ability to build trust and influence across brand, marketing, sales, and regional teams in a matrixed organization.

• Strong stakeholder management skills with the ability to navigate competing priorities and influence at the senior level.

• Comfort operating in environments where the creative function needs to earn its seat at the table and demonstrate value beyond production output.

Preferred Qualifications

• Experience in consumer electronics, technology, or CPG marketing.

• Familiarity with Adobe DAM/asset management transformations or large-scale template migration projects.

• Experience working within or alongside an embedded in-house creative studio inside a marketing organization.

• Background managing agency relationships and hybrid internal/external creative models.

• Understanding of performance marketing context — how creative decisions affect conversion and engagement at the lower funnel.

• Experience with AI workflows is an asset

The pay range for this role is $166,050.00 - $249,100.00 annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

• Health insurance

• Dental insurance

• Vision insurance

• Long term/short term disability insurance

• Employee assistance program

• Flexible spending account

• Life insurance

• Generous time off policies, including;

• 4-12 weeks fully paid parental leave based on tenure

• 11 paid holidays

• Additional flexible paid vacation and sick leave (US benefits overview)

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (United States of America)

Travel -

Relocation -

Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"