Global Digital Experience Content Lead

Digital Content Strategy & Audience Journeys 

• Partner with Product Marketing teams & other content owners to co‑develop digital content strategies grounded in audience needs, end‑to‑end journeys, and use‑case context. 

• Translate BU product strategies, launch plans, and clinical messaging into structured digital content roadmaps aligned to standardized content models and delivery frameworks. 

• Identify digital content opportunities, gaps, and optimization recommendations across channels and journey stages, without assuming ownership of product messaging or prioritization decisions. 

• Ensure digital content strategies support both U.S. and OUS market needs through a tiered global framework. 

Stakeholder Partnership & Influence 

• Serve as the primary digital enablement partner to assigned Business Unit Product Marketing teams & functional content owners (i.e., GCA, HEMA, etc.). 

• Build deep understanding of assigned BU product portfolios and priorities while reinforcing BU accountability for product positioning, claims, and MLR approvals. 

• Act as a bridge between subject‑matter expertise and digital delivery capabilities, ensuring accuracy is preserved while optimizing content for digital channels. 

• Influence senior stakeholders to adopt standardized digital content models, governance, and ways of working through demonstrated value and performance outcomes. 

Content Governance & Compliance 

• Enable compliant digital content delivery by enforcing content lifecycle management practices, governance standards, and review workflows. 

• Partner with Clinical, Regulatory, Legal, and content owner stakeholders—who retain accountability for accuracy and approvals—to ensure content is published responsibly across markets.  

• Contribute to enterprise governance frameworks, including metadata standards, content models, and expiration policies. 

• Ensure scalable localization and archival processes are in place to support global consistency. 

Digital Experience Platform Enablement 

• Partner closely with the Global Digital Content Ops & Production Lead, who executes content creation at scale, to ensure digital strategies are operationalized efficiently and consistently across markets. 

• Collaborate with Global Digital Content Ops & Production on the enterprise digital content enablement framework, including content models, templates, component libraries, metadata standards, and structured content architecture. 

• Inform CMS, DAM, and PIM requirements in partnership with platform and technology teams, based on audience journeys and business needs. 

• Support content migration and separation readiness by enforcing defined standards, quality criteria, and governance expectations, while Global Digital Content Ops & Production manages execution. 

• Enable speed‑to‑market and scale by ensuring clear division of responsibility between strategic digital content enablement and operational content production, freeing BU teams to focus on product strategy and messaging. 

Performance & Optimization 

• Define digital content KPIs and success metrics in partnership with content owners & DXP team (SEO/AEO & digital performance analysts). 

• Leverage analytics, SEO/AEO, and experimentation to generate data‑driven optimization recommendations. 

• Partner with content owners to apply performance insights while preserving approved product messaging and claims. 

• Enable personalization and testing capabilities through platform configuration and content structure. 

Change Leadership 

• Lead enterprise adoption of new digital content processes, tools, and ways of working as DePuy Synthes transitions to a standalone company. 

• Train, enable, and support BU contributors using standardized templates, workflows, and governance models. 

• Influence behavioral and cultural change without direct authority, helping teams shift from legacy, decentralized practices to modern, audience‑first digital content operations. 

• Model a digital‑first, data‑driven mindset during a period of organizational ambiguity. 

Strategic Impact 

This role will directly contribute to: 

• Establishing a unified, compelling digital brand presence for DePuy Synthes as a standalone company 

• Accelerating time-to-publish for product, clinical, and educational content 

• Improving content quality, consistency, and compliance across global markets 

• Enabling surgeon and HCP engagement through relevant, personalized digital experiences 

• Driving measurable commercial impact through data-informed content strategy 

• Building a scalable, repeatable content operating model that supports global growth 

Key Stakeholders 

Internal 

• Head of Global Digital Experience & Commercial PMO 

• Global Digital Content Ops & Production  

• Global Digital Clinical Content Lead 

• DXP Platform Strategy team and other DXP Product & Channel Owners (.com, Marketing Automation, DPS Community, FSO Marketing Asset Management, Social Media, etc.) 

• Business Unit Marketing teams (Joints, Trauma, Spine, Sports Medicine, CMF) 

• Professional Education 

• HEMA 

• Brand/Corporate Communications 

• Regional & OUS Marketing Teams 

• Regulatory & Compliance 

External 

• Digital agency partners 

• DXP and content technology vendors 

• Creative and production agencies (in-house and external) 

Scope of Influence 

This role does not have direct reports in the near term but carries significant influence across the organization. The Global Digital Experience Content Lead will: 

• Influence content priorities and digital adoption across multiple business units 

• Shape enterprise content standards, governance, and best practices 

• Drive cross-functional alignment between marketing, clinical, regulatory, and digital teams 

• Serve as a key voice in platform and capability decisions that impact the global content experience 

• Mentor and enable content operations and production team members through collaboration and knowledge sharing 

• Enables and governs digital content delivery while marketing teams retain ownership of product messaging, claims, and approvals 

Experience & Qualifications 

Required 

• Bachelor's degree required 

• 8-10+ years of experience in content strategy & development, digital marketing, or digital experience roles 

• Demonstrated experience in MedTech, pharmaceutical, healthcare, or other regulated industries 

• Experience with enterprise digital experience platforms and content management systems 

• Proven ability to influence senior stakeholders and drive organizational change without direct authority 

• Proven experience leading digital transformation and/or large-scale change management initiatives, including the ability to drive adoption of new processes, tools, and ways of working across resistant or complex organizations 

• Deep understanding of content governance, lifecycle management, and regulatory compliance in a global context 

• Experience translating complex product and clinical information into effective digital content 

• Strong analytical skills with the ability to use data to inform content strategy and measure impact 

• Excellent communication, presentation, and relationship-building skills 

• Experience operating in matrixed, global organizations 

Preferred 

• Master's degree preferred 

• Experience with Sitecore or comparable enterprise DXP platforms 

• Familiarity with marketing automation platforms (e.g., Salesforce Marketing Cloud) 

• Experience with SEO, AEO, and content personalization strategies 

• Demonstrated experience building or scaling centralized digital content capabilities in partnership with decentralized marketing organizations 

• Background in orthopedics, surgical technology, or other healthcare/regulated categories 

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.  

Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants' needs. If you are an individual with a disability and would like to request an accommodation, please email the Employee Health Support Center or contact AskGS to be directed to your accommodation resource.