Brand Marketing Manager, Gemini App

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As a Brand Marketing Manager for Gemini Global Campaigns, you will own the day-to-day coordination and execution of our most visible global marketing tentpoles. Partnering closely with global strategy leads and regional teams, you will ensure strategic consistency and execution speed across international markets. As we shift from centralized asset creation to highly localized, culturally nuanced activations, you will provide the essential brand expertise required to flawlessly execute our campaigns.

In this role, you will drive globally scaled brand campaigns for major cultural moments (e.g., World Cup, Back to School/Students, and other partnership campaigns) ensuring our brand platform is successfully extended and adapted globally. You will work closely with regional and local marketing teams to adapt our brand story locally, while also taking a direcr role in leading the execution of specific US activations to ensure a cohesive connection to the global narrative.

This role goes beyond operational coordination; it requires deep strategic go-to-market plan development and brand governance.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $116000 - $167000 (USD) + 15% bonus target + equity + benefits

Learn more about benefits at Google.

Responsibilities

• Manage the end-to-end coordination of global Gemini campaigns across 10+ markets, while directly executing local US activations (e.g., US World Cup moments) to ensure a cohesive connection to the global narrative.
• Provide brand guidance and regional governance, driving the localization of the Gemini brand platform to ensure culturally nuanced activations maintain a unified global narrative.
• Manage global campaign measurement and reporting, tracking performance metrics and facilitating cross-market sharing of learnings and best practices.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.

Preferred qualifications:

• Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.
• Experience in consulting and working with behavioural marketing data.
  
• Experience with marketing and sales operations, financial analytics, or other related analytical experience.
  

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Francisco, CA, USA; Mountain View, CA, USA; New York, NY, USA.

Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.