As a Creative in Marketing, you bring visual, design, written and experiential acumen to Google products and services, presented across all major media, content, channels, and experiences. You have the ability to perform your role in a flexible, ever-changing environment and must be open to new influences and inspiration. You will work with a deeply cross-functional team and inspire a team of vendor partners by sharing ideas and developing effective solutions to generate multiple concepts supporting all forms of major media. You will be equally comfortable making; rolling up your sleeves and designing, mocking, writing, or prototyping; showing, not telling. Above all, you will inspire and lead by example by making the most of every opportunity to develop breakthrough creative, consistent with the Google Marketing brand, and be able to take and provide clear direction and creative feedback that pushes work forward.
As a Technical Product Marketing Manager on the Developer Marketing team for Google Cloud, you will be at the forefront of the dramatic shift in how software is developed, published and distributed. In this role, you will drive awareness, adoption and usage of Google Cloud products among developers.
We are looking for a technical marketer or developer advocate who can bridge the gap between product engineering and the developer community. You don't just market products; you build with them, create narratives that resonate with skeptical technical audiences, educate developers on why and how to use Google products, and prioritize technical utility and trust over traditional marketing. You are a creator, comfortable designing, prototyping, and writing content that clearly demonstrates product utility.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
US: $171000 - $248000 (USD) + 20% bonus target + equity + benefits
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benefits at Google.
Responsibilities
- Define and execute go-to-market strategies to increase awareness, adoption and usage of Google Cloud products among developers, including positioning, messaging, education and channel strategy.
- Create innovative campaigns to drive awareness and product usage. Design and build technical demos, tutorials, and 'Hello World' experiences that help developers overcome adoption blockers. Build exceptional assets for social, blogs, events, that resonate with target audiences.
- Work cross-functionally to build launch strategies for new products, ensure products are positioned effectively in the market, and help to drive the trials.
- Build narratives and content for key events, such as Cloud Next and Google I/O,
- Influence major product decisions based on developer feedback, developer needs, market knowledge and technical expertise.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 9 years of experience working in a creative discipline (e.g., writing, filmmaking, video editing, design, art direction, photography, etc.).
- 6 years of experience in the developer space.
- A portfolio of creative work displaying experience in Brand, Interactive, Conceptual, Experiential, or Technology design.
Preferred qualifications:
- Bachelor's degree in Computer science or similar technical field.
- Experience in Technical Marketing, Developer Relations (DevRel), Technical Advocacy, or Software Engineering, with the ability to create content for technical audience.
- Experience with AI products, and ability to understand and communicate complex AI features to both technical and non-technical audiences.
- Ability to produce engaging product narratives and create engaging technical content for a variety of different formats (demos, video, social media, blogs, events, etc.).
- Excellent technical and business acumen to interface with teams of all levels, including engineering, product, and marketing.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following:
New York, NY, USA; Austin, TX, USA; Kirkland, WA, USA; Reston, VA, USA; Seattle, WA, USA; San Francisco, CA, USA; Sunnyvale, CA, USA.
Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.
In accordance with Washington state law, we are highlighting our comprehensive benefits package, which is available to all eligible US based employees. Benefits for this role include:
- Health, dental, vision, life, disability insurance
- Retirement Benefits: 401(k) with company match
- Paid Time Off: 20 days of vacation per year, accruing at a rate of 6.15 hours per pay period for the first five years of employment
- Sick Time: 40 hours/year (statutory, where applicable); 5 days/event (discretionary)
- Maternity Leave (Short-Term Disability + Baby Bonding): 28-30 weeks
- Baby Bonding Leave: 18 weeks
- Holidays: 13 paid days per year.