Manager, Product Marketing - New Content Experiences & Product Innovation

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.

The Team: 

We have ambitious plans, enormous scale of opportunity, and the passion to be the best in customer experience - which now includes Games, Netflix House, Live Events, Podcasts, and much more. The Netflix business and offering is evolving rapidly and our Product Marketing Team is at the forefront of that evolution. We are broadening the aperture of what entertainment means from Netflix by launching new content types and delivering product innovation so that choosing and watching happens effortlessly across devices.

We are seeking a selfless, curious, and passionate Product Marketing Manager to join the Netflix PMM team. You will have the opportunity to learn and grow quickly in this space, work closely with a highly cross-functional, global team, and contribute to one of the most impactful transitions we’ll have made in a decade. The ideal candidate will quickly become a thought-partner to cross-functional teams and drive a unifying thread between business goals, product goals, and our positioning with consumers in the market. We expect this person to play a key role in bringing multiple high-priority initiatives to market in the coming months, as well as act as one of the key connectors between product and marketing for Netflix.

Key Responsibilities:

• Develop the positioning for key product launches. What is the value we are offering to the customer?  How do we stack up to competitor capabilities?  How does this launch tie back to our brand differentiators?

• Collaborate with the product team to identify member needs and help shape the long-term vision for Netflix’s member experience innovations, focused on our investment in new products and experiences.  

• Build go to market strategy for new launches – develop key audiences, channels, countries to activate, messages, etc.  Work with product and marketing partners to clearly define marketing objectives and coordinate various parts of the marketing organization to execute against those goals. 

• Assess upcoming product and feature launches to identify bigger stories or position multiple launches in a clear way for consumers and tie those launches back to the broader Netflix value proposition.

• Navigate complex cross-functional environments to ensure alignment and connectivity.  Communicate effectively with leadership, facilitating complex ideas in compelling and clear ways.  

• Serve as the bridge between product and marketing teams to ensure consistent experience on and off service.

Requirements:

• 8+ years of experience in Marketing or related fields with an emphasis on product marketing or consumer marketing.

• Preferred B2C and/or entertainment industry product marketing experience.

• Experience and success in developing and executing 360 global marketing campaigns to bring products and features to market.

• Experience in developing consumer messaging, value propositions, positioning and naming - specifically focused on global product launches.

• High-level understanding of product development and product strategy. 

• High-level understanding of product growth and developing strategic roadmaps.

• High tolerance for change, and comfortable meaningfully contributing in a fast-paced, ever-changing environment. 

• Passion for entertainment, media and digital content.  

• Strong interpersonal skills and communication capabilities with the ability to work across both highly technical and highly creative teams.

• Strong project management skills.

• Respect, understanding and enthusiasm for Netflix culture.

 

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $240,000.00 - $362,000.00.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.

Netflix is a unique culture and environment. Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.