Amazon Web Services (
AWS) is seeking an exceptional Senior Manager, Product Management, to lead
AWS Activate — our flagship startup program to onboard startups to
AWS. You will own the end-to-end product experience that onboards tens of thousands of startups onto
AWS each year.
As the single-threaded leader for Activate, you will own the
product strategy, business strategy, and operational strategy for the program — spanning startup onboarding experience, credit automation, intelligent credit allocation, fraud prevention, provider partnerships, and customer support. You will lead a team of product managers, engineers, and operations specialists to transform how startups onboard to
AWS, delivering a seamless startup onboarding experience. You will drive modernization of the program — including agentic and AI-driven experiences — to increase startup acquisition, reduce friction, and accelerate startup success on
AWS.
This role sits at the intersection of product management, customer acquisition, financial management, and technical execution. You will partner with Startup Sales, Marketing, Investor Managers, and
AWS Service teams to maximize the reach and optimize the startup onboarding funnel to drive measurable business impact on startup acquisition. You will also build deep relationships with venture capital firms, accelerators, and startup ecosystem partners to expand acquisition channels and drive engagement with key channels.
Key job responsibilities
Product Strategy & Startup Onboarding
* Define and execute the multi-year product vision for
AWS Activate, with the primary goal of onboarding startups to
AWS — leveraging credits as a key instrument
* Own the roadmap for startup onboarding automation, intelligent credit allocation, and fraud detection — partnering closely with engineering and applied science teams
* Drive product decisions that optimize the startup acquisition and onboarding funnel, improving conversion rates across channels
Growth Strategy & Business Impact
* Partner with Finance to model program economics and build
ROI frameworks that demonstrate business impact
* Establish and track KPIs across startup onboarding, credit issuance, processing SLAs, fraud rates, and customer lifetime value
* Balance growth objectives with sustainable unit economics and long-term program health
Startup & VC Ecosystem Leadership
* Build and maintain deep relationships with top-tier venture capital firms, accelerators, and startup ecosystem players
* Identify emerging trends in the startup landscape and translate ecosystem insights into product decisions and acquisition strategy
* Partner with a broad network of Activate Providers (VCs, accelerators, incubators) to scale startup acquisition channels
Cross-Functional Leadership
* Lead a team spanning engineering, operations, and product — including managing managers
* Set strategic direction and drive alignment across Sales, Marketing, Business Development, Product, and Finance stakeholders
* Present business cases, investment recommendations, and program performance to VP and SVP-level audiences
* Foster a culture of customer obsession, data-driven decision making, and bias for action
About the team
Trusted by more startups around the world,
AWS makes the power of cloud computing accessible for all. We give founders everywhere access to the same technology that powers the world’s largest companies. With nearly 20 years of experience, gained from supporting hundreds of thousands of startups, the
AWS Startups team helps founders prove that their world-changing ideas are possible, at any stage of growth, and any level of funding. This is why more startups, and over 80% of unicorns, choose to launch on
AWS.
- Bachelor's degree in Computer Science or a related field
- 8+ years of technical product management, program management or engineering experience
- 5+ years of direct management experience
- Experience facilitating discussions with senior leadership regarding technical / architectural trade-offs, best practices, and risk mitigation
- Experience translating customer needs into innovative and detailed product requirements for customer-facing online and mobile products/services
- Strong written/verbal skills for presenting complex technical information to varied audiences
- Master of Business Administration
- Cloud-native technologies, high-growth environments, familiarity with Startup & VC Ecosystem
- 5+ years in project management methodologies, business analysis, or process improvement
- Coordinating across business units and time zones; aligning diverse stakeholders
- Defining new KPIs for prioritization and decision-making. Experience building
ROI frameworks and investment cases with quantified business impact
- Leading engineering discussions on technology decisions and strategy
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, Seattle - 197,900.00 - 267,800.00 USD annually