Principal Worldwide GTM Specialist - GenAI, Bedrock, Data & AI GTM

Do you want to help define the future of Go to Market (GTM) for Amazon Bedrock? In this role, you will be responsible for defining, building, and deploying targeted strategies to accelerate customer adoption of Amazon Bedrock across industry verticals. You will engage with product managers to influence product direction and help our customers tap into new markets by utilizing Amazon Bedrock along with other AWS Services. Amazon Bedrock hosts a number of foundation models, you will be working directly with the model providers around developing joint-GTM plans, joint-customer engagements, external/internal evangelism, and developing demos and proof-of-concepts using Amazon Bedrock.

Key job responsibilities
You will have the opportunity to define go-to-market (GTM) strategy for Amazon Bedrock and lead cross-functional initiatives to expand existing markets, develop scalable programs to drive adoption, and identify new opportunities. This involves activities including market sizing, working with your counterparts from across the globe to build an opportunity pipeline, working with customers to understand technical requirements, creating content to train the field teams, driving industry thought-leadership, working with product teams to define new features, and identifying partners.

As the ideal candidate, you possess a business and technology background that enables you to lead and drive engagements with customers from various segments, from startups to multinational enterprises. You have domain expertise in Generative AI and key ML powered use cases. You have the technical depth to articulate the benefits of Amazon Bedrock, and other GenAI related services and solutions to data scientists, and C-Level executives. In addition, you have a good understanding of the GenAI market trends, ecosystem, opportunities, and are passionate about market development and evangelism. You will need to be adept at interacting, communicating, and partnering with teams within AWS (product, solutions architecture, sales, marketing, and professional services) and externally with customers and model providers.

You will drive the development of the GTM plan for building and scaling adoption of Amazon Bedrock, interact with customers directly to understand their business problems, and work with and model providers and our solutions architects to help them define and implement scalable GenAI solutions to solve them. You will also work closely with account teams and product teams to unblock and drive production implementations.

A day in the life
You will need to be adept at interacting, communicating and partnering with other teams within AWS such as services teams, field solutions architecture, sales, marketing, representing your team to executive management and working directly with AWS's top customers. You should be passionate about helping companies/partners understand best practices for operating on AWS. You will also look for patterns and trends that can be broadly applied across an industry segment or a set of customers that can help accelerate innovation.

About the team
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
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Work/Life Balance
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- 7+ years of Go-To-Market, Business Development, Sales, or Consulting experience
- Experience developing strategies that influence leadership decisions at the organizational level
- 5+ years of working with Data & AI related technologies, including, but not limited to, AI/ML, GenAI, Analytics, Database, and/or Storage experience
- 3+ years of technology sales selling enterprise software, networking, infrastructure, managed hosting services, or cloud computing services experience
- Experience conveying complex technical concepts to both technical and business audiences
- Experience communicating across technical and non-technical audiences, including executive level stakeholders or clients - Experience selling to Fortune 1000 or Global 2000 organizations
- Experience building sales plays and playbooks, prospecting for, advancing and closing sales pipeline to drive adoption of products/services/capabilities in ML, AI or Analytics across a large customer base with demonstrable results delivered.
- Experience advocating on customers behalf by understanding their pain points, helping customers navigate through technology options and adoption challenges, and conveying insights back to product teams.
- Experience in managing multiple initiatives and campaigns simultaneously (customer engagements, sales motions, webinars, sales asset development, etc.) working across multiple functional teams (Product, Marketing, Solution Architects, Account teams).
- Experience teaching account teams how to sell technical products and services
- Experience managing, tracking, and communicating customer and market insights and objective business metrics and risks.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, San Francisco - 193,700.00 - 262,000.00 USD annually
USA, WA, Seattle - 176,100.00 - 238,200.00 USD annually