at GSK
Location
USA - Pennsylvania - Philadelphia
Posted
Today
Market range · function + seniority
p25 · target · p75 · n=800
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Business Introduction
GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging strong performance momentum to significantly increase our impact on the health of billions of patients globally.
Our Ahead Together strategy is centered on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems. Our diverse portfolio spans vaccines, specialty medicines, and general medicines.
Through continuous innovation and a focus on scientific and technical excellence, we strive to develop and launch groundbreaking treatments that address critical health challenges.
Position Summary
The Director, HCP Marketing will lead U.S. HCP strategy for OJJAARA in myelofibrosis, driving education, trial, and sustained adoption to establish and reinforce a differentiated position in a competitive oncology landscape.
This role owns end-to-end HCP engagement—from insight generation through execution and optimization—leveraging data, omnichannel orchestration, and cross-functional leadership to deliver measurable business impact. The Director will play a key role in shaping the evolving treatment landscape by translating clinical and real-world evidence into compelling value propositions and customer experiences.
You will partner closely with Medical Affairs, Market Access, Sales, Global Marketing, and Insights & Analytics to ensure alignment across strategy and execution.
Key Responsibilities
HCP Strategy & Brand Leadership
• Own and evolve the U.S. HCP marketing strategy and integrated tactical plan across the myelofibrosis treatment journey
• Define differentiated HCP value propositions grounded in clinical data, real-world evidence, and competitive insights
• Drive lifecycle strategy to deliver both near-term performance and long-term asset value creation, including future indications and competitive positioning
Omnichannel Customer Engagement & Innovation
• Design and execute integrated omnichannel HCP strategies across digital, personal, and peer-to-peer channels
• Develop advanced segmentation, targeting, and personalization frameworks to optimize engagement
• Champion innovation in customer experience, including automation, next-best-action approaches, and data-driven orchestration
• Translate insights (claims, EHR, market research, and field feedback) into actionable commercial strategies
Cross-Functional & Enterprise Leadership
• Lead cross-functional planning and execution across Marketing, Sales, Medical Affairs, Market Access, and Global teams
• Influence senior stakeholders through clear, insight-driven storytelling and recommendations
• Ensure alignment across promotional, medical, and access strategies to deliver a unified external experience
• Operate effectively within a matrix environment, demonstrating enterprise leadership and influencing without authority
External Engagement & Thought Leadership
• Represent the brand at key oncology congresses and external forums, gathering insights and reinforcing GSK’s leadership
• Engage with key external experts to inform strategy and strengthen scientific credibility
Agency Leadership, Budget & Governance
• Lead agency partners across strategy, creative development, digital execution, and media planning
• Ensure all activities meet regulatory, legal, and compliance standards
Leadership & Capability Building
• Foster a culture of accountability, innovation, and continuous improvement
• Recruit, retain and develop talent within the organization
Basic Qualifications
Preferred Qualifications
Leadership Capabilities
What we value from you
- Clear and direct communication that is respectful and inclusive.
- A collaborative mindset that values different perspectives and inclusion.
- A focus on measurable outcomes and continuous improvement.
- Comfort with ambiguity and ability to act with urgency while maintaining quality.
Ready to make a meaningful difference for patients and clinicians? Apply now to join our team and help shape HCP marketing for myelofibrosis at GSK. We look forward to hearing what you will bring.
#LI-GSK
#GSKCommercial
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.
People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
If you require an accommodation or other assistance to apply for a job at GSK, please contact the appropriate Recruitment Staff by emailing us at - usrecruitment.adjustments@gsk.com
GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
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