Are you passionate about shaping the future of entertainment? Do you want to define the next generation of how hundreds of millions of customers discover and engage with content through AI, conversational interfaces, and personalized experiences?
Prime Video is seeking a Sr. Manager, UX Design to lead a talented team of designers building the next generation of search, AI assistant, and conversational design experiences. This leader will own the design vision for how customers interact with Prime Video through intelligent discovery — including the integration of Alexa+ — and will be instrumental in shaping the product experience two or more years into the future.
This role sits at the intersection of consumer design craft, AI-driven interaction, and executive-level creative leadership. You will serve as a design lieutenant to senior creative leadership, helping scale UX direction across the broader organization.
This is a rare opportunity to shape how hundreds of millions of customers will interact with Prime Video through the next wave of AI and conversational technology. You'll lead a world-class team at the frontier of consumer AI design, partner with senior creative and product leadership, and have the scope to define experiences that don't exist yet.
Come build the future of entertainment with us.
Key job responsibilities
Team Leadership & People Management:
* Lead, mentor, and manage a team of UX Designers with a focus on career development, growth opportunities, and raising the design bar
* Foster a culture of design excellence, collaboration, and innovation across distributed locations
* Build trust with senior ICs and empower them to deliver their best work while providing meaningful coaching and growth paths
Vision & Strategy:
* Own the design vision for conversational AI experiences, search, and Alexa+ integration within Prime Video
* Think 2+ years out — define next-generation concepts for how customers will discover and engage with content through AI and conversational interfaces
* Partner closely with horizontal design leadership to ensure cohesion across the broader Prime Video design ecosystem
* Serve as a key creative partner to senior leadership, providing executive-level design direction that scales across the full product remit
Product &
Cross-Functional Partnership:
* Partner directly with Product (PVPD), Engineering, and Science teams who build the models for search, personalization, and Alexa+ integration
* Own goal-setting and the design book of work in partnership with product leadership; support the discovery team's design needs
* Collaborate with
Design Systems to develop new components that serve conversational and AI-powered experiences
* Ensure design strategy aligns with commerce, growth, and global app experience pillars
Creative Excellence:
* Establish and maintain an exceptional creative bar — consumer design flair, polish, and meticulous attention to detail are non-negotiable
* Bring a strong point of view on designing conversational experiences, multi-intent interactions, and AI-driven interfaces for consumers at scale
* Present design work and strategy to executive leadership; drive alignment and informed decision-making at the highest levels
* 10+ years of professional UX/product design experience, with 5+ years in design management
* Demonstrated experience leading and scaling design teams (8+ direct/indirect reports)
* Strong portfolio showcasing consumer-facing product design with exceptional visual craft and attention to detail
* Experience designing conversational interfaces, AI-powered experiences, or intelligent assistants
* Proven ability to define multi-year design vision and translate ambiguous problem spaces into clear strategy
* Track record of partnering with executive leadership (VP+) and influencing product direction
* Experience managing distributed teams across multiple locations
* Proficiency with modern design tools (e.g.,
Figma)
* Experience in entertainment, streaming, or large-scale consumer media
* Background in designing for search, recommendations, or personalization systems
* Experience with design frameworks for chatbots, multi-intent conversational flows, or voice interfaces
* Master's degree in Design, HCI, or equivalent
* Experience working with Science/ML teams on AI-driven product experiences
* Track record of influencing org-wide design culture, systems, or standards
* Familiarity with
experimentation frameworks and data-informed design
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
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https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, San Francisco - 198,400.00 - 268,400.00 USD annually