Associate Director, International Omni-Channel Management Oncology

The International Omni-Channel Management (OCM) Oncology role is responsible for advancing OCM capabilities and partnering with International Oncology Brand Teams to ensure execution, in close partnership with Customer Excellence, Marketing Analytics and Business Intelligence (MABI), Business Technology Solutions (BTS), and leaders across International Area, and Affiliate levels.

This role is accountable for strengthening Customer Journey design, content strategy, digital excellence, analytics, and AI-enabled innovation to improve impact across brands and affiliates. It plays a key role in embedding, advancing, and measuring Advanced Customer Experience (ACE) progress across brands, while driving digital strategy and enabling the adoption of scalable OCM practices across the Oncology portfolio.

This role requires deep Oncology knowledge and a strong understanding of pharma market dynamics, particularly across external communication channels and customer experience, along with strong digital fluency.

The ideal candidate brings strategic thinking, strong organizational capability, and the ability to translate priorities into clear, executable plans in collaboration with multiple functions and stakeholders and ability to interpret and analyze data, along with the capacity to suggest and implement ongoing improvements to processes

As a coordinator across functions and geographies within the Oncology organization, this person must demonstrate exceptional communication skills, a strong sense of accountability, and the ability to drive OCM transformation, accelerate ACE execution, and enable the consistent sharing of best practices across the globe.
 

Key Responsibilities:

Drive a unified digital strategy framework, strengthening channel performance, accelerating ACE integration and expansion across fully activated and launching brands, and ensuring the Reimagine Content Model (RCM) is embedded across the Oncology portfolio.

Lead OCM capability building and customer engagement strategy across Oncology

• Lead the OCM process to strengthen capabilities across Affiliates and Areas and define the framework for how Affiliates can implement the OCM ecosystem.
• Support the shaping of Brand Customer Engagement Strategies through a customer-centric approach that enhances the HCP OCM experience and advances the embedment of the Reimagine Content Model (RCM) across the Oncology portfolio.
• Ensure alignment to drive affiliate localization and execution of customer engagement tactics, with a consistent focus on brand priorities, segmentation, and customer needs.

Advance ACE and digital transformation across channels and brands

• Advance ACE across brands by embedding and expanding the model across fully activated and launching brands, while measuring progress through orchestrated journey design and implementation to enable data-driven decisions.
• Lead orchestration for ACE pillars across channels, including IFT, Digital, P2P, Congresses, and other relevant touchpoints, while driving implementation of the unified digital strategy framework across the Oncology portfolio.
• Strengthen AbbVie Pro channel performance within the broader digital ecosystem and channel strategy, while supporting the evolution of the International OCM approach through customer experience, content optimization and analytics.

Drive cross-functional coordination, governance, and capability enablement

• Coordinate cross-functional working groups with key business partners to ensure alignment and effective OCM and ACE execution, and work in partnership with MABI to understand market trends and report on gathered insights.
• Lead OCM governance by establishing clear frameworks and priorities, integrating ACE metrics into monthly reviews, and driving a close-the-loop process that turns insights into action.
• Act as an Oncology OCM Subject Matter Expert to coach, guide, and elevate team capability, strengthening readiness for customer-centric marketing and AI-enabled ways of working while fostering a culture of collaboration, innovation, and continuous improvement.

Key Stakeholders
• Oncology GMs, INBT Leads and Marketers
• Customer Excellence, BTS, MABI and Learning teams
• Affiliates and Areas’ Leads

•  
• Bachelor’s or Master’s degree in business or equivalent.
• More than 10 years of experience in pharma, including Marketing/Brand and Sales Management.
• Digital communication experience.
• Ideally, experience across Areas and/or multiple Affiliates.
• Strong strategic thinking and organizational skills, with the ability to define structured execution plans.
• Proven ability to plan, organize, and manage multiple projects.
• Strong implementation skills and execution experience.
• Excellent networking skills and effective communication that build strong working relationships with a broad range of internal cross-functional stakeholders.
• Strong written and verbal communication skills, with the ability to inspire teams.
• Excellent Microsoft Office skills to develop executive-ready communications and strong storytelling in strategic documents.
• Knowledge of digital and CRM tools.
• Experience with analytics, customer journey design, and content strategy is a strong asset.
• Demonstrated ability to work across International, Area, and Affiliate stakeholders in a matrixed environment.

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​
• This job is eligible to participate in our long-term incentive programs. ​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.​

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

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