GTM Sales Programs & Field Director

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

We are looking for a Field-First Strategist to serve as the bridge between our GTM vision and the daily reality of a sales organization, including ours at Salesforce. This is not a "back-office" operations role; you are a Subject Matter Expert (SME) who understands the "day in the life" of Sales Managers, AEs, and SEs. You will be responsible for turning our business processes and sales technology into "always-on" programs that drive elite field execution.
 

You have navigated the scale-up journey and have first-hand experience as a strategic Salesforce customer, evaluating and implementing the tech stack not just for functionality, but for field adoption. Beyond internal programs, you will serve as a voice to the market, speaking with authority and experience to CROs and RevOps leaders about how to build a world-class revenue engine with Agentforce Sales.

Key Responsibilities 

• "Day in the Life" Education: Act as the primary educator for our internal teams and field org. You translate complex business processes into practical, daily workflows that resonate with sellers, ensuring every program feels like a "win" for the rep, not just a task for the company.
   

• Revenue SME & Enablement: Serve as the internal Subject Matter Expert on our Sales and Revenue organization. You design and lead enablement programs that elevate the field's ability to execute our GTM strategy, ensuring AEs and SEs have the tactical skills to win.
   

• Tech Stack Implementation & Optimization: You understand the Salesforce ecosystem and point solutions (Momentum, Gong, Clari, Outreach, etc.) and are responsible for turning on—and optimizing—the specific features that drive field productivity.
   

• Internal Adoption & Change Management: Lead the "Last Mile" of technology rollouts. You understand the first-hand experience in the friction of new tech rollout for our field; you partner with global enablement to design the programs and education required to move the field from "skepticism" to "high-utility adoption for internal rollouts of our portfolio."
   

• Core Sales Programs: Design, land, and manage "Always-On" programs specifically for our primary seller roles (AEs and SEs). You ensure these programs are integrated into the tools they use and the meetings they attend.
   

• External Authority / Voice of the CRO: Act as a credible, external-facing ambassador. You speak the language of the CRO and RevOps audience, representing our operational excellence in customer engagements, executive briefings, and industry speaking opportunities.
   

Professional Experience & Requirements

• 7+ Years in Revenue-Centric Roles: You have a background in Sales Programs, Strategic Enablement, or GTM Operations within a high-growth B2B SaaS environment ($20M to $100M+ ARR scale).
   

• The "Practitioner" Pedigree: You have first-hand experience in a primary seller or technical sales role (AE, SE, or Sales Lead). You can speak to the "day in the life" because you’ve lived it.
   

• Strategic Salesforce Customer: Proven experience as a business owner or primary stakeholder of a Salesforce instance. You have led the evaluation, purchasing, and implementation of Salesforce-adjacent point solutions (e.g., Momentum, Gong, Clari, Outreach, LeanData, etc.).
   

• Program Architecture: A track record of designing and landing "Always-On" sales programs that transitioned a field org from manual processes to tech-enabled, repeatable motions.
   

• Change Management Mastery: You can demonstrate specific examples of rolling out new technology where you drove 90%+ field adoption through education and functional optimization, rather than just "mandates."
   

• Executive Presence & Public Speaking: Experience interfacing with C-level executives (CROs, CMOs, VPs of RevOps) and the ability to speak with authority on revenue strategy at industry events or in executive briefing centers.
   

• Technical Literacy: While you aren't necessarily an admin, you have a deep understanding of how to "turn on" functionality within a CRM or sales tool to solve specific business bottlenecks.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.

The typical base salary range for this position is $164,000 - $261,500 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $196,800 - $285,300 annually.

The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.