at Medtronic
Location
Minneapolis, Minnesota, United States of America
Compensation
$159k–$239k USD
Posted
2 days ago
Market range · company + function + seniority
p25 · target · p75 · n=39
Posted $239k · well above market
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Careers that change lives start here. Medtronic is a global leader in healthcare technology with a Mission to alleviate pain, restore health, and extend life. Our 95,000 employees work across more than 150 countries to put patients first — developing innovative medical technologies that improve the lives of 72+ million patients each year. Your unique talents will help shape the future of healthcare while building a career grounded in purpose, growth, and impact.
Careers that Change Lives
Across our global Neuroscience organization, we advance care for some of medicine’s most complex neurological and spinal conditions. By combining innovative technology, data-driven insights, and deep clinical expertise, we partner with physicians and health systems to improve how patients are treated and supported throughout their care journey.
Our Neuromodulation operating unit delivers advanced therapies for chronic pain, movement disorders, and nervous system conditions, offering SCS, DBS, and targeted drug delivery. Through proven technology, clinical evidence, and innovation, we provide personalized solutions that restore function and enhance quality of life. Check us out on LinkedIn: Medtronic Brain Modulation and Pain Interventions
The Senior Manager, Patient & Consumer Marketing serves as the Patient & Consumer Marketing Leader for the Neuromodulation business, responsible for translating the Integrated Communications vision into integrated patient and consumer engagement strategies that strengthen therapy awareness, generate demand, deepen customer relationships and drive measurable business impact. As a member of the Integrated Communications Leadership Team, this role owns the Patient & Consumer Marketing capability across the Neuromodulation portfolio by connecting customer insights, storytelling, customer journeys, growth marketing, content strategy, multichannel engagement and performance optimization into seamless customer experiences.
This role is responsible for operationalizing the Integrated Communications vision by translating enterprise priorities into scalable marketing programs, high-performing teams and modern marketing capabilities. While highly strategic, the role remains closely connected to execution, providing leadership, coaching and oversight across patient marketing, growth marketing, content development and multichannel activation. The successful candidate will lead a combination of direct reports, matrixed specialists and agency partners while continuously advancing the organization's Patient & Consumer Marketing capability.
Responsibilities may include the following and other duties may be assigned.
Own the Patient & Consumer Marketing Capability
Develop and execute integrated patient and consumer marketing strategies that advance the Integrated Communications vision and support business priorities.
Translate business priorities into scalable engagement programs that strengthen therapy awareness, generate demand and deepen customer relationships.
Connect customer insights, content strategy, customer journeys, growth marketing, multichannel activation and analytics into integrated customer experiences.
Own Patient & Consumer Engagement Strategy
Develop integrated engagement strategies that support patients and caregivers throughout the customer journey.
Design and continuously optimize end-to-end customer journeys across awareness, consideration, engagement, conversion and long-term relationship building.
Develop audience segmentation, lifecycle marketing and personalization strategies that improve customer engagement and business performance.
Lead patient and caregiver insights to inform marketing strategy, messaging and customer experience design.
Partner closely with Commercial Marketing, Medical Education, Regional Marketing and Digital teams to ensure patient engagement strategies align with business priorities while delivering a consistent customer experience across all touchpoints.
Own Growth Marketing & Demand Generation
Provide strategic oversight for demand generation, CRM, marketing automation, digital media, audience acquisition and patient engagement programs.
Partner with Growth Marketing specialists and agency partners to develop annual marketing plans, investment strategies, campaign forecasts and optimization plans.
Review campaign performance, reporting and agency recommendations to maximize marketing effectiveness, customer engagement and return on investment.
Own Patient & Consumer Content Strategy
Own the patient and consumer content strategy across the customer journey, ensuring messaging, storytelling and creative assets support therapy awareness, demand generation and long-term engagement.
Partner closely with the PR & Marketing Communications team to translate integrated communications strategies into patient-centered engagement programs that deliver a seamless customer experience across the full customer journey.
Collaborate with creative teams and agency partners to develop compelling, compliant content across web, email, CRM, social media, webinars, paid media, video and emerging digital channels.
Ensure all patient-facing communications reflect audience insights, brand standards and integrated messaging strategies.
Lead Organizational Excellence
Directly lead members of the Patient & Consumer Marketing team, including Growth Marketing and International Patient Marketing.
Build organizational capability through scalable processes, modern marketing practices, AI-enabled ways of working and continuous improvement.
Serve as a trusted member of the Integrated Communications Leadership Team, contributing to organizational planning, capability development and long-term growth.
Drive Performance & Innovation
Define KPIs and measurement frameworks across therapy awareness, customer engagement, demand generation, conversion and customer experience.
Leverage analytics, customer insights and performance data to continuously optimize marketing strategies and investment decisions.
Share performance insights and strategic recommendations with senior leadership to inform future marketing investments and priorities.
Must Have: Minimum Requirements
Bachelor's Degree
Minimum of 7 years of relevant experience with 5+ years of people or program managerial experience, or advanced degree with a minimum of 5 years of relevant experience with 5+ years of people or program managerial experience.
Nice to Have
Experience in consumer marketing, patient marketing, integrated marketing, brand marketing or demand generation within medical device, pharmaceutical, consumer healthcare or other regulated healthcare industries.
Demonstrated success developing integrated marketing strategies that influence consumer behavior and deliver measurable business outcomes.
Experience building end-to-end customer journeys and integrated engagement strategies.
Strong understanding of direct-to-patient (DTP), direct-to-consumer (DTC), growth marketing, CRM, marketing automation, content strategy and multichannel engagement.
Strong analytical mindset with experience leveraging marketing performance data to drive strategic decisions.
Experience leading patient or consumer marketing within a global medical device, pharmaceutical, consumer healthcare organization.
Experience building and scaling patient engagement, demand generation or integrated marketing capabilities.
Experience managing integrated marketing campaigns across multiple therapies, brands or product portfolios.
Experience with Salesforce Marketing Cloud, CRM platforms, marketing automation and digital analytics.
Experience leveraging AI, personalization and emerging technologies to improve customer engagement and marketing effectiveness.
Experience managing global marketing initiatives across multiple regions and markets
For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
U.S. Work Authorization & Sponsorship
At Medtronic, we are committed to fostering an environment where employees can thrive and make a meaningful impact. In alignment with our enterprise-wide workforce planning approach, U.S. work authorization sponsorship (H-1B, TN, J, etc.) is offered exclusively for Principal-level roles and above, where specialized expertise aligns with long-term business needs. Roles below the Principal level require candidates to possess unrestricted U.S. work authorization at the time of hire and for the duration of employment.
Recruitment Fraud Alert
We are aware of phishing scams targeting job seekers. Please keep the following in mind:
Apply only through official Medtronic channels. All legitimate Medtronic recruiting communications come from approved Medtronic platforms and official @medtronic.com email addresses.
Medtronic will never ask for payment or sensitive personal information (such as bank account or Social Security details) during early stages of the hiring process. Any such requests are not legitimate.
If you receive a suspicious message claiming to be from Medtronic, do not respond, click links, or open attachments.
If you have any questions, concerns regarding the authenticity of a communication alleged to have been made by or on behalf of Medtronic, please contact us immediately at AskHR@medtronic.com.
Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).
The following benefits and additional compensation are available to those regular employees who work 20+ hours per week: Health, Dental and vision insurance, Health Savings Account, Healthcare Flexible Spending Account, Life insurance, Long-term disability leave, Dependent daycare spending account, Tuition assistance/reimbursement, and Simple Steps (global well-being program).
The following benefits and additional compensation are available to all regular employees: Incentive plans, 401(k) plan plus employer contribution and match, Short-term disability, Paid time off, Paid holidays, Employee Stock Purchase Plan, Employee Assistance Program, Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).
Regular employees are those who are not temporary, such as interns. Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.
Further details are available at the link below:
Medtronic benefits and compensation plans
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
If you are applying to perform work for Medtronic, Inc. (“Medtronic”) in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County, you can find here a list of all material job duties of the specific job position which Medtronic reasonably believes that criminal history may have a direct, adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. Medtronic will consider for employment qualified job applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
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