Art Director, Creative

At WHOOP, we’re on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.

WHOOP is hiring an Art Director to help shape and elevate the visual expression of the WHOOP brand across every touchpoint. As part of the Creative team, this role will partner closely with Creative leadership to concept and execute work spanning campaigns, product storytelling, and always-on marketing. The ideal candidate brings a strong point of view, a deep passion for craft, and the ability to balance speed with quality—contributing to a cohesive and scalable visual ecosystem across channels.

This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office. 

RESPONSIBILITIES:

• Concept and execute creative across campaigns, product launches, and always-on marketing from idea through final delivery

• Collaborate with Copy and Creative leadership to develop innovative, integrated, cross-channel concepts that align with brand and business goals

• Translate brand strategy into clear, scalable visual systems across paid, owned, and earned channels

• Design and art direct across a range of outputs, including digital, social, email, web, OOH, and product storytelling, upleveling our design output while maintaining best practices per channel

• Lead the planning, coordination, and execution of photo and video productions, including pre-production planning and on-set art direction

• Ensure consistency and quality across deliverables while adapting creative for channel-specific needs and performance insights

• Translate our A+A team vision into elevated, brand-relevant photography, including seasonal campaigns, e-commerce support, evergreen visuals, and social-first output

• Cultivate and manage relationships with external photographers, directors, illustrators, etc as needed. Provide direction with those partners where needed.

• Manage the post-production process, including photography selects, retouching notes, and more

• Develop a sharp POV on how we navigate photography, renders, app UI, and lifestyle into a cohesive ecosystem – and work closely with the ACD to implement it

• Be a source of inspiration for the team, shaping team culture by keeping an eye on the competitive landscape, design trends, and best-in-class work

• Manage and develop designers, providing clear feedback, setting direction, and supporting growth and performance over time

QUALIFICATIONS:

• 6+ years of experience in-house or at a creative agency

• Strong portfolio demonstrating conceptual thinking and high-quality execution across brand and performance work

• Experience executing across multiple channels with a high level of craft and attention to detail

• Experience working within and evolving brand systems to ensure consistency and scalability

• Experience supporting or leading art direction for photo and video shoots

• Strong communication and collaboration skills across cross-functional teams

• Ability to manage multiple projects and priorities in a fast-paced, iterative environment

• Proficiency in Figma and Adobe Creative Suite

• Experience managing or mentoring designers and contributing to team development

• Experience working with or managing athlete relationships, talent, or partnerships is a plus

• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.

Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.

WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility.  It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.

At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.

The U.S. base salary range for this full-time position is $130,000 - $170,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training. 

In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.

These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.