Senior Researcher - Consumer Insights, Film

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.

We are big believers in the power of the consumer voice when it comes to movies. The Film Consumer Insights team strives to bring that voice to as many business decisions as possible, especially when it comes to creating movies that the world will love. This requires an unparalleled level of insight to understand what motivates “must-watch” entertainment moments, member love, and a desire to join Netflix among non-members.

We are looking for a Senior Researcher to represent consumers – the role is responsible for owning genre and title-focused research for our original film slate. Title-focused work could include development studies to understand how to adapt IP most effectively or bring a script to life, audience screenings to help optimize the film during production, and marketing studies to understand which of the film’s assets are most marketable. This is a high-impact role that will collaborate with other Consumer Insights researchers, interface with high-level executives within Netflix, and own relationships with external creators.  

A deep understanding of film, gained from working at a studio or on the research agency side, is likely to be critical for success. If you don’t have that but still think you could be successful in this job, let us know why.

In this role, you will:

• Own the relationship with key Content executives and creators and establish a trusted, consultative partnership

• Design and execute research programs that directly influence creative decisions, optimization, and go-to-market strategy

• Identify and prioritize the highest-impact title research opportunities, especially in early development and screening phases

• Translate consumer insight into clear, actionable guidance that shapes both creative choices and commercial outcomes

• Partner with other Consumer Insights researchers and cross-functional teams such as Series, Data Science, Marketing, and Product to maximize the impact and influence of your work

About you: 

• At least 7+ years of hands-on research experience at a studio or market research agency

• Experience in designing, planning, and executing research projects, including research screenings, positioning/branding studies, materials testing and/or tracking, owning projects end-to-end

• Deep fluency in both qualitative and quantitative research methods, with the ability to manage both

• A phenomenal communicator, written and verbal, with compelling storytelling capabilities, connecting the dots and surfacing learnings from past research to apply today, making an audience think/feel things they wouldn’t have otherwise  

• An excellent collaborator; you build strong partnerships within your team and with stakeholders

• Experience socializing research findings across different departments, from content/creative to marketing/communications, pivoting to different needs seamlessly

• Comfortable working within a self-directed culture and navigating ambiguity

• Experience with research in markets outside the US is preferred

 

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $250,000.00 - $370,000.00.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.

Netflix is a unique culture and environment. Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.