Amazon is seeking a driven, creative, and highly proactive PR Specialist to support communications for Alexa+ AI Devices. In this role, you will execute PR strategies and campaigns for Alexa+ AI Devices, including Amazon
Echo and Bee device launches, ensuring coordinated messaging across all channels while supporting multiple hardware reviews simultaneously.
You'll manage proactive momentum activity campaigns that keep Alexa+ Devices top-of-mind beyond launch moments, helping build sustained media interest and customer engagement throughout the year. This role requires passion, creativity, bias for action, and a focus on driving results that map to our business and reputational objectives.
You will help craft compelling innovation thought leadership and storytelling that positions Alexa+ Devices as category leaders in consumer AI hardware, translating complex hardware and AI capabilities into narratives that resonate with media and customers. Through media relations and proactive pitching, you'll build and maintain relationships with technology, consumer electronics, and smart home media contacts (across press and influencers), securing coverage that drives business results.
As part of this role, you'll collaborate with
cross-functional (and geographically dispersed) partners, including product, engineering, marketing, and senior leadership teams. You will support integrated communications strategies that align with business objectives and product roadmaps and help manage agency relationships and external PR resources as needed.
- 5+ years of recent professional communications or public relations experience
- Bachelor's degree
- Experience securing media coverage in technology and consumer publications.
- Strong written and verbal communication skills, with an ability to translate technical concepts for broad audiences.
- Demonstrated ability to execute communications plans that drive business results.
- Proactive mindset--a desire to contribute to campaigns and storytelling, outside of launch moments.
- Experience supporting product launches or hardware review programs.
- Experience in consumer technology communications, particularly in smart home, voice AI, or hardware categories.
- Track record of contributing to successful proactive PR campaigns or thought leadership programs.
- Experience working with engineering and product teams in fast-paced, innovation-driven environments.
- Developing relationships with technology reporters and influencers.
- Interest in or understanding of AI technology, hardware design processes, or emerging technology trends.
- Ability to support long-term communications strategies aligned with business goals.
- Ability to craft compelling narratives from complex technical information.
- Strong interpersonal skills to collaborate effectively with internal partners and external media.
- Focus on measurable outcomes and media impact.
- Creativity in developing campaign ideas and storytelling approaches.
- Ability to thrive in ambiguous, fast-moving environments with shifting priorities.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, Seattle - 82,700.00 - 134,000.00 USD annually