Staff UX Content Designer, Retail Ads

As a UX writer, you are an advocate for Google design, shaping product experiences by creating useful, meaningful text that helps users complete tasks. You help set the vision for content and drive cohesive product narratives across multiple platforms and touch points. As a stellar writer, your portfolio of work demonstrates content that simplifies and beautifies the overall user experience. You work with people in a variety of UX design-related jobs including researchers, product managers, engineers, marketing and customer operations. Collaborating with each, you strive to establish cohesive language and a unified voice across products and platforms. You regularly use empathy, logic and data to inform content choices and recommendations that include the right words and sometimes complementary data and images.

Google Ads is helping power the open internet with the best technology that connects and creates value for people, publishers, advertisers, and Google. We’re made up of multiple teams, building Google’s Advertising products including search, display, shopping, travel and video advertising, as well as analytics. Our teams create trusted experiences between people and businesses with useful ads. We help grow businesses of all sizes from small businesses, to large brands, to YouTube creators, with effective advertiser tools that deliver measurable results. We also enable Google to engage with customers at scale.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $171000 - $248000 (USD) + 20% bonus target + bonus + equity + benefits

Learn more about benefits at Google.

Responsibilities

• Drive the development of innovative UX writing and content design solutions to complex user, product, and business problems. 
  
• Build alignment by collaborating with product managers, team members, and other cross-functional stakeholders (e.g., marketing, legal, engineering) to develop a product narrative, goal, mission, or principles.
  
• Partner with design, research, and cross-functional partners to develop and document content design for GenAI use cases and guide teams from strategy to evaluation.
• Define and drive UX content design frameworks for GenAI experiences, including principles, patterns, and systems.
  
• Develop content strategies to improve GenAI experiences, by analyzing or anticipating user needs and gaps, creating ideal responses, and defining model behaviors.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 8 years of experience in UX writing, content design, technical writing, writing, editorial, marketing, or related, as well as leading content strategy projects.
  
• Experience with LLM-generated content practices and leading content strategy projects.
• Include a portfolio, website, or any other relevant link to your work in your resume (providing a viewable link or access instructions).

Preferred qualifications:

• 8 years of writing, editorial, marketing, or UX writing experience in an agency setting.
  
• 7 years of experience interacting with executive leadership.
  
• 5 years of experience working in a complex, cross-functional technology organization.
  

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Mountain View, CA, USA; Seattle, WA, USA.

In accordance with Washington state law, we are highlighting our comprehensive benefits package, which is available to all eligible US based employees. Benefits for this role include:

• Health, dental, vision, life, disability insurance
• Retirement Benefits: 401(k) with company match
• Paid Time Off: 20 days of vacation per year, accruing at a rate of 6.15 hours per pay period for the first five years of employment
• Sick Time: 40 hours/year (increased to 69 hours/year for Seattle) including 5 discretionary sick days per instance
• Maternity Leave (Short-Term Disability + Baby Bonding): 28-30 weeks
• Baby Bonding Leave: 18 weeks
• Holidays: 13 paid days per year