Senior Marketing Performance Analyst

What You’ll Do:

As a Senior Marketing Performance Analyst, you will be the architect of our measurement strategy. You won't just report on what happened; you will define the "why" and "what’s next." You will partner with Growth, Events, and Ops teams to build  and expand a cohesive metrics framework that tracks the buyer’s journey from the first digital touchpoint to a closed-won deal.

Your mission is to ensure every dollar spent on events and digital tactics is measurable, optimized, and aligned with our long-term revenue goals.

About the role:

• Metrics Framework & Taxonomy: Partner with Marketing Operations, Growth, and Demand Gen teams to define KPIs, performance frameworks, reporting hierarchies, and custom attribution models to determine marketing’s impact.
• Goal Setting & Forecasting: Lead the annual and quarterly targets setting process. Use historical conversion data to build "reverse funnel" forecast models that tell us exactly how much traffic and lead volume is required to hit sales targets.
• End-to-End Analysis: Analyze the performance of integrated campaigns, comparing the high-touch ROI of field events against the high-volume efficiency of digital channels (SEM, Paid Social, Content Syndication).
• Insight Synthesis: Move beyond dashboards to deliver executive-level narratives. You will present weekly updates, monthly/quarterly business reviews to Marketing and Sales leadership.
• Data Instrumentation & Orchestration: Partner with Marketing Ops, Revenue Ops, Information Technology, and Data Engineering to ensure instrumentation and capture of data (from Customer Relationship, Marketing Automation, Web, ABM, and other  platforms) flows into trusted data sets in our data warehouse.
• Testing & Optimization: Design A/B testing frameworks to measure impact of digital and event tactics and continuously improve marketing ROI.

• Scale Decision-Making: Drive the adoption of AI-driven, agentic insights across the marketing organization to enable faster, smarter decisions.

Who You Are: 

• 5+ years in B2B marketing analytics, marketing / revenue ops, or consulting / creative agencies that support marketing.
• You understand the nuances of the B2B "buying committee" and the “big deal” sales cycle.
• Communication: Ability to translate "data speak" into "business speak" for non-technical stakeholders.
• Stakeholder Management: You have the proven ability to change minds and influence decision making of key Marketing and Sales leaders.
• Experience with:
• CRM/MAP: Expert-level knowledge of CRM and MAP data structures.
• Visualization: High proficiency in Tableau Desktop.
• Data: Ability to define requirements for integrated data sets from disparate data sources.
• Attribution: Experience defining and utilizing multi-touch attribution tools.

Wondering if you’re a good fit? We believe in investing in our people, and value candidates who can bring their own diversified experiences to our teams – even if you aren't a 100% skill or experience match. Here are a few qualities we’ve found compatible with our team. If some of this describes you, we’d love to talk. 

• You love leading with a strategic mindset.
• You’re curious about utilizing data to provide insights that are measurable, optimized, and aligned with long-term revenue goals. You’re an expert in CRM and MAP data structures

 

Why CoreWeave?

At CoreWeave, we work hard, have fun, and move fast!  We’re in an exciting stage of hyper-growth that you will not want to miss out on. We’re not afraid of a little chaos, and we’re constantly learning. Our team cares deeply about how we build our product and how we work together, which is represented through our core values: 

• Be Curious at Your Core
• Act Like an Owner
• Empower Employees
• Deliver Best-in-Class Client Experiences
• Achieve More Together

We support and encourage an entrepreneurial outlook and independent thinking. We foster an environment that encourages collaboration and provides the opportunity to develop innovative solutions to complex problems. As we get set for take off, the growth opportunities within the organization are constantly expanding. You will be surrounded by some of the best talent in the industry, who will want to learn from you, too. Come join us!  

The base salary range for this role is $143,000 to $210,000. The starting salary will be determined based on job-related knowledge, skills, experience, and market location. We strive for both market alignment and internal equity when determining compensation. In addition to base salary, our total rewards package includes a discretionary bonus, equity awards, and a comprehensive benefits program (all based on eligibility).