at Alcon
Location
Fort Worth, Texas
Posted
2 weeks ago
Market range · function + seniority
p25 · target · p75 · n=800
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At Alcon, we're passionate about enhancing sight and helping people see brilliantly. With more than 25,000 associates, we innovate fearlessly, champion progress, and act swiftly to impact global eye health. We foster an inclusive culture, recognizing your contributions and offering opportunities to grow your career like never before. Together, we make a difference in the lives of our patients and customers. Are you ready to join us?
This role is part of Alcon's Marketing function, a team that helps provide access to products across all channels, including through traditional Marketing strategies, event planning, and professional education.
The Sr. Manager, Surgical Product/Brand Marketing - Downstream (Professional Path) is primarily responsible for leading marketing strategies to drive demand and sales for specific products. You will assess brand performance, oversee marketing material development, and guide the sales team to meet marketing goals. Specifics include:
• Lead marketing direction for products, coordinating market plans and launch programs to create demand and maximize sales
• Formulate and review corporate short and long-range plans, goals, and objectives for a specific product or product line
• Develop, coordinate, and implement marketing plans and strategies for the Surgical franchise in the designated portfolio
• Establish marketing strategies, including advertising promotions, pricing strategy, distribution channel management, and tactical plan development and execution
• Evaluate brand performance, provide briefs, and oversee the development of marketing materials
• Recommend product development and enhancements based on brand performance and feedback from customers
• Conduct competitive product analysis and market research on consumer behavior and the professional audience
• Develop production and marketing strategies and tactics to ensure effective product placement relative to market opportunity
• Collaborate with internal and external stakeholders to achieve objectives
• Drive execution programs aligned with brand strategies
• Ensure that promotional materials and selling tools conform to quality standards
• Partner with the Director of Marketing on new product launch activities and coordinate international brand management
• Contribute to territory planning by setting product objectives based on specific new product presentation or training needs
• Execute channel product positioning and competitive selling strategies
• Manage budget and expenses, planning, and forecasting
• Provide support on specific projects undertaken by the Marketing Team
• Partner with internal stakeholders on government Request For Proposals (RFP)
• Develop and organize events, ensuring the planned level of distribution and systematic implementation of new products
• Serve as a technical adviser, demonstrating products and troubleshooting product issues
At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers.
We foster an inclusive culture and are looking for diverse, talented people to join Alcon. As a Senior Brand Manager, you will trusted to manage Alcon’s IOL portfolio. One will also be required to partnership with US Sales, US Training, US S&OP, Agency Partners, and Alcon’s Surgical Customers to understand the competitive landscape in order to drive market share gains and segment penetration through effective messaging and commercial program offerings in Fort Worth, Texas!
Primary Responsibilities:
Key Requirements/Minimum Qualifications:
How to Thrive at Alcon:
ATTENTION: Current Alcon Employee/Contingent Worker
If you are currently an active employee/contingent worker at Alcon, please click the appropriate link below to apply on the Internal Career site.
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ALCON IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFY
Alcon takes pride in maintaining an inclusive environment that values different perspectives and our policies are non-discriminatory in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to alcon.recruitment@alcon.com and let us know the nature of your request and your contact information.
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