Go-to-Market Strategy & Insights Lead

Why Pinterest?

• Ignite Your Impact: Shape strategic stories and connections for brands across key verticals.
• Lead with Insights: Craft the industry perspectives and go-to-market strategies that define how millions discover and act on inspiration.
• Work with the Best: Collaborate with cross-functional teams in Strategy, Product, Sales, Marketing, and beyond to deliver market-shaping content and solutions.
• Own the Narrative: Translate market and consumer trends into actionable strategies, empowering our internal teams and external partners alike.
• Flexibility: Enjoy a culture built on trust, inclusion, and support, with the freedom to work where you do your best.

What you’ll do:

Strategic Storytelling & Content Leadership

• Architect compelling, scalable content and positioning strategies tailored for diverse vertical industries.
• Lead the creation and delivery of commercial narratives that support go-to-market sales plays.
• Translate industry and consumer insights into B2B content, best practices, and playbooks that inspire clients and drive growth.

Industry and Thought Leadership

• Develop persuasive points of view, briefs, and industry reports to inform and elevate client and internal discussions.
• Deliver timely, relevant content addressing market trends, opportunities, and current events for cross-functional teams and marketing activations.

Commercial and Product Activation

• Partner with Product and Marketing to build sales narratives, enable new solutions, and drive content adoption.
• Conduct needs analyses to support vertical or horizontal pipeline planning and commercialization roadmaps.
• Create enablement tools—industry decks, battle cards, pitches, and more—for go-to-market teams.

Market and Competitive Intelligence

• Analyze and synthesize market shifts, competitive strategies, and technology trends across industries.
• Track and report on hot topics, disruptions, and emerging opportunities for internal distribution and external engagement.

Cross-Functional Partnership

• Champion industry insights in cross-functional settings, working closely with Product, Sales, Marketing, and other teams to align strategies and launch initiatives.
• Present findings and recommendations with clarity and executive presence to all stakeholder levels.

What we’re looking for:

• 10+ years shaping content, strategy, or go-to-market approaches for brands, agencies, or platforms.
• Demonstrated expertise in advertising, media, and data analytics, and industry measurement.
• Deep knowledge of retail industry, performance marketing, and lower funnel solutions.
• Proven leadership in large-scale, cross-functional projects and team environments.
• Strategic, data-driven storyteller with strong operational rigor and clear communication skills.
• Comfortable using AI and new technologies to drive personalized, scalable content solutions.
• Bachelor’s/Master’s in Business, Marketing, Strategy, or equivalent.
• Exceptional written, verbal, and presentation skills; adept at influencing and educating diverse teams and clients.

Relocation Statement:

• This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.
  
  

In-Office Requirement Statement:

• We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day-to-day can vary based on the needs of each organization or role.
• This role will need to be in the office for in-person collaboration 1-2 times/quarter and therefore can be situated anywhere in the country.

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