Amazon Web Services (
AWS) is seeking a Strategic Planning Leader to join the Marketing Strategy & Operations (MS&O) organization. This high-visibility role owns the annual planning cycle for
AWS Marketing, serving as the critical interlock between Marketing leadership, Global Sales Operations, and Finance. You will translate business strategy into marketing goals, investment priorities, and operating rhythms that align Marketing to
AWS growth objectives.
You will lead a team of program managers and act as the primary connection point between Marketing and the Sales Annual Planning (AP) cycle—ensuring segmentation decisions, account selection strategies, and
go-to-market priorities are reflected in Marketing’s goal architecture and investment approach.
Key job responsibilities
Own the end-to-end annual planning process for
AWS Marketing (OP1/OP2), including goal-setting, investment allocation, and business rhythm (QBRs, MBRs, planning milestones).
Serve as the primary interlock with Global Sales Operations—maintaining alignment on segmentation, territory design, account selection, and
go-to-market priorities through the Sales AP cycle.
Translate Sales insights and field priorities into actionable marketing planning inputs (coverage models, priority accounts, campaign targeting).
Partner with Finance to develop Marketing’s investment strategy and budget framework; lead allocation and trade-off discussions across teams.
Design and implement the goaling framework for
AWS Marketing—cascading business objectives into measurable team-level goals, KPIs, and inspection mechanisms.
Operationalize goaling, budgets, and strategic priorities across the Marketing org, ensuring all teams work from common priorities and resource plans.
Lead, mentor, and develop a team of program managers responsible for planning operations and
cross-functional coordination.
About the team
The
AWS Marketing Strategy & Operations team is the strategic backbone of
AWS Marketing. We connect Marketing to the business by driving planning, goaling, measurement, and operational excellence in partnership with Sales, Finance, and Marketing leadership.
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from small- and mid-market accounts to enterprise-level customers including public sector.
- 7+ years of people management experience
- Bachelor’s degree in Business, Marketing, Finance, or related field
- 12+ years of experience in strategic planning, business operations, or marketing strategy
- Experience leading annual planning and budgeting in a large, matrixed technology organization
- Experience operating as a strategic interlock across Sales, Finance, and Marketing
- Strong analytical skills; experience presenting to VP+ leadership
- MBA, or Master's degree
- Experience with Sales Operations or Revenue Operations in B2B technology
- Familiarity with Sales segmentation, territory design, and account planning
- Experience with financial modeling and ROI-based investment decision making
- Background in marketing operations or
go-to-market strategy
- Experience with
Salesforce,
Tableau, or similar BI/CRM platforms
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